Connecticut's Senate Bill 797 aims to enhance transparency in the film industry by mandating that motion picture advertisements disclose scheduled start times. Introduced on February 13, 2025, the bill seeks to address consumer confusion and improve the overall movie-going experience for residents.

Under the proposed legislation, any advertisement promoting a motion picture exhibition in Connecticut must include the specific start time of the film. This requirement applies to all forms of advertising, including print, digital, and broadcast media. The bill defines key terms such as "consumer," "motion picture theater," and "person," ensuring clarity in its application.

Supporters of the bill argue that it will empower consumers by providing them with essential information, allowing for better planning and attendance at screenings. They contend that many moviegoers currently face uncertainty regarding showtimes, which can lead to frustration and missed opportunities to enjoy films.

However, the bill has faced some opposition. Critics express concerns about the potential burden on theater operators and advertisers, suggesting that the requirement could complicate marketing efforts and increase costs. Some industry stakeholders argue that existing practices already provide adequate information to consumers through various platforms.

The economic implications of Senate Bill 797 could be significant. By potentially increasing attendance at screenings through clearer communication, theaters may see a boost in ticket sales. Conversely, if the bill imposes excessive regulations, it could strain smaller theaters that may lack the resources to comply.

As the bill moves through the legislative process, its future remains uncertain. Experts suggest that if passed, it could set a precedent for similar regulations in other states, reflecting a growing trend toward consumer protection in the entertainment industry. The bill is set to take effect on October 1, 2025, if approved, marking a notable shift in how motion picture advertisements are crafted in Connecticut.