[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6666988,"mediaKeyId","2292194-fb6b48ed553b9b017f16fb9deb2d794f","parentId",2292194,"title","Short‑term rental working group shifts focus to compliance as city council vote nears","audioSeconds",74,"startMs",5154000,"endMs",5228000,"viewUrl","/Search/View?dp=1&key=2292194-fb6b48ed553b9b017f16fb9deb2d794f&start=5154&end=5228","thumbnailUrl","https://assets.pipeline.soar.com/2292194-fb6b48ed553b9b017f16fb9deb2d794f/thumbnail_5154000.jpg","articleUrl","/articles/6666988/Austin/Travis-County/Texas/Shortterm-rental-working-group-shifts-focus-to-compliance-as-city-council-vote-nears","mediaUrl","https://secure.pipeline.soar.com/6666988-ec1b69ce90028d9552ef25c9f21aa0dc/orig.mp4?Expires=1771147688&Signature=WCqASqmCYq7iORk0agbJo34jK1aADbpE7LUSnSausIq-PBd6oLgvFPBsqGWoIfwlZQXccJ1ocr4W4fMDQ793JH~UiZG01Q7WSiseo5ugK~cScleGN~npyvyiJyW3ACRdpag-acJxdkizdUvvlzDHGkYjZIDJdl4V2ihJyLo2FlSTmNfR1UJe5CKfBCKuy85NCMtpY7hP22JzTkosPVbawvxPEWGRUZMgOyYbC66y0vs5sEKqPcsY7A-DDZkcjrGl22J94de94IS20WpLRgM1KYWF6TfYrBEep4p56pQPnKh8nt7p-TSNgqr9JhwR4KoTWs9Eg59FKKVOfUKXEaRyiw__&Key-Pair-Id=KUT5TJCACFTXG","author","Austin","date","2025-02-12T00:00:00Z","article","Commissioner Chappell provided a brief update on the short‑term rental working group during the Feb. 12 Austin Tourism Commission meeting.

Chappell said the group previously provided an overview to the city manager and is now responding to the city manager's office reframing the conversation from land‑use changes to compliance and operational intake. \"The short term rental working group will be meeting with the mayor's office on Friday to kind of recalibrate and kind of talk about what's going on now,\" Chappell said. He told the commission that the working group will focus on intake and operational processes and will report back with next steps.

Chappell also told the commission that city council is scheduled to vote at the end of the month on measures that lay groundwork for the group's recommendations. He did not provide specifics about the proposed ordinance text in the meeting.

The update was informational; the commission did not take formal action on short‑term rentals at the Feb. 12 meeting.","mediaType","Video","parentTitle","Austin - Tourism Commission - Feb 12, 2025","oneSentenceSummary","Commissioner Chappell told the Austin Tourism Commission on Feb. 12 that the short‑term rental working group will meet with the mayor's office to recalibrate after the city manager's office shifted emphasis from land use to compliance; council is expected to vote later this month on groundwork recommended by the group.","taxTitle","Austin, Travis County, Texas","taxId",2819,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6666993,"TravelTexas projects steady growth, rolls out 'Let's Texas' campaign",986,3816000,4802000,"/Search/View?dp=1&key=2292194-fb6b48ed553b9b017f16fb9deb2d794f&start=3816&end=4802","https://assets.pipeline.soar.com/2292194-fb6b48ed553b9b017f16fb9deb2d794f/thumbnail_3816000.jpg","/articles/6666993/Austin/Travis-County/Texas/TravelTexas-projects-steady-growth-rolls-out-Lets-Texas-campaign","https://secure.pipeline.soar.com/6666993-6c630fa4eb40378adff25eab2e4da48d/orig.mp4?Expires=1771147688&Signature=XpkDNlUqKc8UOSQjx2lUP5JdUO4u2uxGxh3XZC7u-B4mEr8oSnj2X45nFIkfNpqbqoLmVAMe-cGITsKwGoaEyjLnc6XatGGaH~3VMeZW1wSmOvkmp8VgZkrRhZt899NnBwP0mvFZqyO~sbbmD5493EAImZ0GGoUHkYuuG0hyG~ZYtKdsOlr~daTq1WjQSaj8FoVcJdEOy0-Dz4v~67HxnrJqdHxqh6NIeQKwT5nfvwVoz1LXSX1~Iy3yStgL0FzTallb4tR0TktSYGCbIGJ0a60M486rQmy1hF40zKjQspOnx8axEy8pU1~F0GlmbyA4iQGuyHoUMFfVKpjH0-lnvQ__&Key-Pair-Id=KUT5TJCACFTXG","Tim Fennell, tourism director in the Office of the Governor (TravelTexas), briefed the Austin Tourism Commission on Feb. 12 on statewide tourism trends and the agency's new advertising work.

Fennell said statewide travel spending reached roughly $94.8 billion in 2023 and supported about 1.3 million Texas jobs — figures TravelTexas described as near or at pre‑pandemic levels after adjusting for inflation. He told commissioners that TravelTexas provides statewide out‑of‑state marketing and makes research available to local partners.

Fennell described marketing priorities and the new \"Let's Texas\" campaign, which the agency is rolling out in 2025. He said the campaign invites travelers to complete the phrase \"Let's Texas\" with activities that showcase the state's music, food, outdoors and cultural offerings. The campaign includes targeted video and digital placements and co‑op partnerships with media brands to extend reach.

On trends, Fennell said leisure travel intent remains strong and that TravelTexas sees opportunities in several areas relevant to Austin: \"gig tripping\" (planning trips around concerts and festivals), experiential foodie travel — citing Michelin recognition in Austin — and international visitors returning at higher rates. He also described a Tourism‑Friendly Certified Community program that enrolled about 80 communities in its first year and aims to help smaller destinations improve tourism readiness.

Fennell concluded by saying TravelTexas provides advertising, PR and research tools for partners and will continue to coordinate with destination marketing organizations such as Visit Austin on joint promotions and co‑op advertising opportunities.","Tim Fennell of TravelTexas briefed the Austin Tourism Commission on Feb. 12 that Texas tourism spending set records in 2023 and that the state is launching the 'Let's Texas' advertising campaign; TravelTexas also highlighted trends such as \"gig tripping\" and a rebound in international visitation.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6666996,"Visit Austin sales and marketing teams outline strategies to replace lost convention room nights",582,1076000,1658000,"/Search/View?dp=1&key=2292194-fb6b48ed553b9b017f16fb9deb2d794f&start=1076&end=1658","https://assets.pipeline.soar.com/2292194-fb6b48ed553b9b017f16fb9deb2d794f/thumbnail_1076000.jpg","/articles/6666996/Austin/Travis-County/Texas/Visit-Austin-sales-and-marketing-teams-outline-strategies-to-replace-lost-convention-room-nights","https://secure.pipeline.soar.com/6666996-73f876abdf85499d707dca6c60b96fb9/orig.mp4?Expires=1771147688&Signature=P83pKJ0znK0R3Fnah3kmhAXvdiX93jWjaa67sxQq-CzrgzkLsh4DmF0HXsG2lwjSc2qlQxiNKznqGLyU5Mvq5tyu2hLZEO8QX~ERS7nBFOgCzHRQY2YCZe4r40rdkywR7BvDZ~pjNLikVNJVwSvNX7lCDRmkodlyrO6Nvk2x6XpGZ8zD7xqW~vgfsSkiWByCoIKDzl7SmfsWh4BhBYoCsd6gSpVIKCBwB6KjInk9ma3ZMU8G30ExBlgyAmQw81lel23QnSPwmnf-vo0052AVa~uVazMvczM3EKEW2W4bsNq5zDItAkfYuJ5P3cwkcLuGr5jrKtPAOkhdPAmIVl5XUg__&Key-Pair-Id=KUT5TJCACFTXG","Steve Genovese, Visit Austin's executive vice president for sales, and Shelley Hall, vice president of marketing, briefed the Austin Tourism Commission on Feb. 12 on how the organization plans to sustain hotel occupancy during the convention center closure.

Genovese reviewed 2024 and early 2025 booking patterns and described a two‑track sales response: 1) increase “in‑house” bookings (events not using the convention center, including sports and other off‑site venues) and 2) promote a \"many‑wide\" campus approach where multiple nearby hotels and off‑site venues host portions of a formerly single‑site meeting. He cited previous incentive spending by Visit Austin: “We provide about a hundred thousand dollars in incentives and booked about 74,000 room nights,” which he described as strong return on investment.

Genovese also highlighted sports and esports as growth areas. He described an upcoming Counter‑Strike esports event at the Moody with a $1,250,000 prize pool and said Visit Austin is hosting Major League Soccer’s All‑Star Game in July, which the agency expects to draw tens of thousands of attendees. He and staff said sports bookings often draw room nights across a wide range of hotel types and can be deployed to fill non‑convention demand windows.

Genovese provided market context: downtown Austin has about 15,000 hotel rooms and the broader market about 50,000; new supply is continuing, with 1,300 rooms opened last year, roughly 600 this year, and about 2,500 rooms in planning for 2026 and later. He said Visit Austin has increased sales staffing to pursue more, smaller group business and to convert more site visits into bookings.

Hall reviewed Visit Austin's marketing performance and strategy. She said nearly two‑thirds of visitors to Austin come from nearby \"drive\" markets (Houston, Dallas–Fort Worth, San Antonio, Waco), but that higher spend per visitor comes from \"fly\" markets (Los Angeles, New York, Chicago, Denver). Hall said Visit Austin attributes more than 250,000 hotel searches to its paid advertising and about 40,000 hotel nights to ad exposure during the prior campaign period.

Hall added that Visit Austin is preparing an \"always‑on\" marketing approach for fiscal year 2025–26, refining flighting and audience mixes (drive vs. fly) based on updated visitor profile research, and continuing partnerships that promote Austin internationally. She noted an increase in direct support to local musicians and work with the film commission to leverage production activity for destination visibility.

Commissioners asked about hotel supply and how new rooms affect occupancy. Genovese cautioned that supply growth changes the competitive landscape, requiring more targeted sales and incentives. Both presenters emphasized collaboration across hotels and with local event venues to construct many‑wide options that can absorb groups that previously would have used the convention center.","Visit Austin's sales and marketing presentations on Feb. 12 detailed strategies — campus/many‑wide hotel collaborations, incentives, sports and esports bookings, and expanded advertising — intended to offset room‑night losses while the Austin Convention Center is closed.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6667002,"Visit Austin outlines TPID rollout, seeks interim funds as convention center closes",413,175000,588000,"/Search/View?dp=1&key=2292194-fb6b48ed553b9b017f16fb9deb2d794f&start=175&end=588","https://assets.pipeline.soar.com/2292194-fb6b48ed553b9b017f16fb9deb2d794f/thumbnail_175000.jpg","/articles/6667002/Austin/Travis-County/Texas/Visit-Austin-outlines-TPID-rollout-seeks-interim-funds-as-convention-center-closes","https://secure.pipeline.soar.com/6667002-a700a3e9442a660a6a3dae1848b083d6/orig.mp4?Expires=1771147688&Signature=Wc729mr3fgLk-EOuzuEArBmhuvW4c9zTo5Hhi77avJ2fekN4ornMPWTlUzncWL59J1jfUHn7bOMKInf3-fWd0hCDMcSKe5f8CeKC1dipHfX2FlaI5q0COvb6KSfdYqW1e91NqcgC-TMIrxnnZaGW9opNccnYZbEAQULb5JXpwQjn3cdMaBFqAPkhVrb-~CcEFLjDtpAHRD8kvlF5FUgWhWGHykHIUWfYg9fTIgfqptanoO0EoZTfAKln0tPb1LgcocbWk~TS5ShC4lSWY9VBpljcTWZHjTJ93HpPuhpwqfI4AXNkPqgzPpSv8D6sVaz3OvJCAceOUN8NLZzZyLlT2g__&Key-Pair-Id=KUT5TJCACFTXG","Visit Austin President and CEO Tom Noonan told the Austin Tourism Commission on Feb. 12 that the newly formed Tourism Public Improvement District (TPID) will begin collecting a 2% per‑room fee on April 1, with the city remitting the first TPID funds to Visit Austin around mid‑August.

Noonan said the TPID collections will follow a three‑month initial remittance cycle — \"we'll collect in April, May, and June. It'll go through the city process, and we'll probably see our first check in mid August,\" — and that Visit Austin's board has approved about $500,000 to provide interim funding until the first city disbursement arrives. He also said Visit Austin is pursuing a bank revolving line of credit to advance some TPID activity earlier, subject to legal review.

The timing matters because the Austin Convention Center is scheduled to close for construction about May 1. Noonan said the TPID funds are intended in part to support sales and marketing efforts to maintain hotel occupancy during the center's closure so the city does not miss a key summer revenue window.

Noonan described the TPID's membership and governance. He said 35 people applied for 13 initial TPID board seats and named the TPID officers: Jeff Donahoe of the Hyatt Regency as chair, Scott Blaylock of the JW Marriott as vice chair, and Andy Patel (Aloft Austin Northwest) among the officers. By Visit Austin bylaws and the TPID formation, a majority of the TPID board must be hospitality‑industry entities. Noonan said the TPID assessment applies only to room charges, not to other hotel purchases, and that participating hotels must have more than 100 rooms and be located inside the city of Austin.

Noonan also described Visit Austin's move to a new visitor center in the historic Phillips Building, a ground‑floor renovation of about 7,500 square feet that will include retail, a coffee shop and an event/meeting space. He said Visit Austin signed a 10‑year lease on the Phillips Building and expects the new location to be more centrally located for downtown visitors.

Commissioners asked how TPID monies will flow. Noonan said TPID fees will be collected by the City of Austin alongside the hotel occupancy tax and then transmitted to Visit Austin after the city's processing steps and the three‑party agreement among the city, the TPID and Visit Austin is finalized. He said that final city partnership agreement — specifying stewardship, spending roles and oversight — will return to city council in February, March or early April as the last legal step.

Noonan cautioned that although the council approved the TPID on Dec. 12, 2024, collections were delayed past Jan. 1 to avoid holiday implementation issues for hotels; the start date was set to April 1 so hotels would have time to onboard the fee. He described a TPID “board summit” and said the TPID board is meeting monthly for at least its first year.

The commission heard no formal motions regarding the TPID during the meeting; the presentation was an informational briefing and follow‑up questions were limited to clarifications about timing, governance and the visitor center lease.

Visit Austin's interim funding plan, the TPID collection schedule and the convention center closure together frame the agency's near‑term priorities: generate bookings and marketing activity to offset lost convention room nights and use the TPID to build a larger sustained marketing budget over the TPID term.

Noonan and Visit Austin staff said attorneys and the city will review any borrowing or early‑funding options to ensure legal compliance before any funds are advanced.","Visit Austin told the Austin Tourism Commission on Feb. 12 that the newly approved Tourism Public Improvement District will begin collections April 1, with the first disbursement expected mid‑August; Visit Austin approved a $500,000 interim allocation and is exploring a short-term line of credit while the Austin Convention Center closes in May.","actionData","errors"]

Article not found

Short‑term rental working group shifts focus to compliance as city council vote nears

TravelTexas projects steady growth, rolls out 'Let's Texas' campaign

Visit Austin sales and marketing teams outline strategies to replace lost convention room nights

Visit Austin outlines TPID rollout, seeks interim funds as convention center closes