Oregon enacts SB 686 to support digital journalism funding and distribution

On January 17, 2025, the Oregon State Legislature introduced Senate Bill 686, aimed at supporting digital journalism providers in the state. The bill seeks to address the financial challenges faced by news organizations, particularly in the wake of declining revenues from traditional advertising and the increasing dominance of digital platforms.

One of the key provisions of SB 686 mandates that covered platforms, such as social media companies and search engines, distribute a portion of their revenue to qualifying digital journalism providers. This distribution is intended to support local journalism efforts and ensure that news organizations can continue to produce content for Oregon audiences. The bill outlines specific methods for these distributions, including engaging an approved claims administrator to manage the process or allowing platforms to handle the payments directly.

Additionally, the bill requires covered platforms to participate in a final arbitration process for any disputes related to the distribution of funds. It also includes a provision for platforms to donate a specified amount annually to the Oregon Civic Information Consortium, which aims to enhance civic engagement and access to information.

Debate surrounding SB 686 has highlighted concerns about the potential burden on digital platforms and the effectiveness of the proposed financial support for journalism. Critics argue that the bill may lead to increased costs for platforms, which could ultimately be passed on to consumers. Proponents, however, emphasize the importance of sustaining local journalism as a cornerstone of democracy and community engagement.

The implications of SB 686 are significant, as it represents a legislative effort to adapt to the changing media landscape and support the sustainability of journalism in Oregon. Experts suggest that if passed, the bill could serve as a model for other states grappling with similar issues in the media sector.

As the legislative process unfolds, stakeholders from both the journalism and technology sectors will be closely monitoring the discussions and potential amendments to the bill. The outcome of SB 686 could have lasting effects on the future of digital journalism in Oregon and beyond.