Minnesota legislators propose bill to ban social media algorithms targeting children

Minnesota lawmakers are taking a significant step towards safeguarding children online with the introduction of Senate Bill 1528, aimed at prohibiting certain social media algorithms that target young users. Introduced on February 17, 2025, the bill seeks to amend Minnesota Statutes, chapter 325M, focusing on consumer protection in the digital age.

The primary purpose of Senate Bill 1528 is to address growing concerns about the impact of social media on children. The bill defines key terms, including "account holder" and "social media algorithm," and outlines what constitutes unlawful social media activities. Specifically, it targets recommendation features that utilize user engagement metrics to deliver content to children without their explicit request. This includes everything from suggested videos to friend recommendations, which can inadvertently expose young users to inappropriate or harmful material.

Supporters of the bill argue that it is essential to protect children from the potentially damaging effects of algorithm-driven content that can lead to addiction, misinformation, and exposure to harmful influences. The bill has sparked discussions among legislators, with advocates emphasizing the need for stricter regulations in an era where children are increasingly engaging with digital platforms.

However, the bill has also faced scrutiny. Opponents raise concerns about the implications for free speech and the potential for overreach in regulating social media platforms. They argue that such restrictions could stifle innovation and limit the ability of platforms to provide personalized content that many users enjoy.

The economic implications of Senate Bill 1528 could be significant, as it may require social media companies to alter their algorithms and content delivery methods, potentially leading to increased operational costs. Additionally, the bill could set a precedent for other states considering similar legislation, influencing the broader landscape of digital consumer protection.

As the bill moves through the legislative process, its future remains uncertain. Experts suggest that if passed, it could lead to a reevaluation of how social media platforms operate, particularly regarding their engagement strategies with younger audiences. The outcome of this legislation could have lasting effects on the digital experiences of Minnesota's youth, shaping the way they interact with technology in an increasingly connected world.