[{"_1":2,"_111":-5,"_112":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87,99],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6323939,"mediaKeyId","2340579-a8cc3febe7a056a52d5a1ec237430a13","parentId",2340579,"title","Tourism board approves January expenses and accepts treasurer's report; innkeeper's tax receipts near $40,000","audioSeconds",146,"startMs",519000,"endMs",665000,"viewUrl","/Search/View?dp=1&key=2340579-a8cc3febe7a056a52d5a1ec237430a13&start=519&end=665","thumbnailUrl","https://assets.pipeline.soar.com/2340579-a8cc3febe7a056a52d5a1ec237430a13/thumbnail_519000.jpg","articleUrl","/articles/6323939/Jefferson-County/Indiana/Tourism-board-approves-January-expenses-and-accepts-treasurers-report-innkeepers-tax-receipts-near-40000","mediaUrl","https://secure.pipeline.soar.com/6323939-60794c2e22d7502ef7bdbdaf2e06b6d3/orig.mp4?Expires=1773770362&Signature=K2Af01tftNR1W-riGLBzq4kfwQAbJ46QPhsMSQm6VCShn8hQzeNAcS0FaUop1UKfH8IiglW9qoVB0nPuHwErZPm5h1GVavUgnUEfLnzdYQBN3u2ugWxdo8oAVgmqoo4HFEgp0lHpWfhxREv3YIsfZ~EKSvMiN2rEMGe4sd0L2q-mvRk04okxeF9K6rWa1DE9popUjz6hgCIfCUqPklsWl2-LdJjkCn4G3QZt2UI4TDjSdwQoJEkVi22f0OFYa9gFTiMVCsz665JLYJfIkqYsgcu4Z15NlHogJEc00Z4wdO~Tkiwe1jzw-2IzndczBDMrmP-fc1p~qbCyxMgecv1Htw__&Key-Pair-Id=KUT5TJCACFTXG","author","Jefferson County IN","date","2025-02-18T01:46:15Z","article","During the meeting the board considered approvals for two administrative items: authorization of January marketing expenses and acceptance of the monthly treasurer's report.

A board member moved to approve the expenses and another member seconded; the motion carried by voice vote. A separate motion to accept the treasurer's report was likewise moved and seconded and approved by voice, after which members signed the documents.

The treasurer reported the innkeeper's-tax (hotel/motel) receipts for January totaled $39,962.92. The board also reviewed BMI marketing invoices for January and February that together totaled $67,448.55; the presenter said two separate motions were needed: one to approve the expenses and one to accept the report.

No roll-call vote or recorded individual votes were entered in the transcript; minutes show both measures passed after being moved and seconded.","mediaType","Video","parentTitle","Jefferson County Board of Tourism meeting on Monday, 17 February 2025.","oneSentenceSummary","Board members moved and seconded two motions to approve marketing expenses and accept the treasurer's report; the meeting record shows the motions were approved by voice and will be signed. The treasurer reported January innkeeper's-tax receipts and BMI marketing expenses.","taxTitle","Jefferson County, Indiana","taxId",52164,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6323944,"Nights Before Christmas sells about 3,169 tickets; organizers report strong hotel occupancy and volunteer support",124,3802000,3926000,"/Search/View?dp=1&key=2340579-a8cc3febe7a056a52d5a1ec237430a13&start=3802&end=3926","https://assets.pipeline.soar.com/2340579-a8cc3febe7a056a52d5a1ec237430a13/thumbnail_3802000.jpg","/articles/6323944/Jefferson-County/Indiana/Nights-Before-Christmas-sells-about-3169-tickets-organizers-report-strong-hotel-occupancy-and-volunteer-support","https://secure.pipeline.soar.com/6323944-9e8c68b7a6566f5270828e4ea6d5d939/orig.mp4?Expires=1773770362&Signature=CWNJokxQi9tmfJlKk8lFm-RcuI1D7Psv6wDuR25RfydiROyY7e0I5r489DWfzBJzgu501~YecjMxO3Bxp3dyPXDicWRt3v~ZcwuWCMCKfpxg5KsXlERdh3DkxEskmEWxhpU6IeRcBt9nU4slwmSz6GDR9NlMnEW8BuIoRupBylL~5q2tBR0jzKeSTQxcRCVBTo1NTsrY0fm42P4VIPyN23LD7Y1psvAS5KotjooyFZm1jml~~sK5L03VpQSX9ITIQikOURJTVprjF~tCnF8kAGGh-IrSGLCgN6aki~mQI00GGRXtE4UBh5ePVcqyRTi4N44J71kixdCoEASLFeaeVg__&Key-Pair-Id=KUT5TJCACFTXG","Terry Suter, who coordinates the Nights Before Christmas tour, told the Jefferson County Tourism Board the event sold almost 3,200 tickets and drew visitors from regional and out-of-state markets.

\"We sold, almost 3,200 tickets, 31 69,\" Suter said, describing the two-weekend tour of six private homes and multiple historic sites. She told the board the event relies on about 200 volunteers across the two weekends to operate the tour.

Suter said the board\u0000funded JCPT grant of $15,000 was used for two purposes: $5,000 helped consolidate the printed ticket and tour booklet into a single, more useful document and $10,000 boosted marketing, including cable TV spots, digital billboards, cooperative Visit Indiana marketing and paid social posts. She said that decision simplified visitor logistics and improved promotion.

Occupancy reporting from four hotels showed the region averaged 39% occupancy across the two weekends; the event's first weekend averaged 58% and the second weekend averaged 53% at those properties, Suter said. She noted these figures do not include VRBO or Airbnb stays.

Suter said organizers discussed digital-ticketing options but returned to a hybrid approach because many volunteers and some visitors prefer paper tickets. The group reported the consolidated print piece cost about $4,500 to produce and that the new videography assets from the grant will be reusable for future promotion.

Suter thanked tourism staff and volunteers and said Nights Before Christmas will continue to seek grant support and consider phased digital ticketing in future cycles.","Terry Suter reported that Nights Before Christmas sold about 3,169 tickets across two weekends, used a $15,000 JCPT grant for consolidated materials and marketing, and recorded higher-than-average hotel occupancy for the event dates.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6323949,"World-class rodeo brings international visitors; organizers seek higher prize money and infrastructure support",665,2754000,3419000,"/Search/View?dp=1&key=2340579-a8cc3febe7a056a52d5a1ec237430a13&start=2754&end=3419","https://assets.pipeline.soar.com/2340579-a8cc3febe7a056a52d5a1ec237430a13/thumbnail_2754000.jpg","/articles/6323949/Jefferson-County/Indiana/World-class-rodeo-brings-international-visitors-organizers-seek-higher-prize-money-and-infrastructure-support","https://secure.pipeline.soar.com/6323949-79065fafcb594787edfefdafe4eb8dc8/orig.mp4?Expires=1773770362&Signature=HJZSNnIqOpNYd5C6ZvL4bKkGNE6PkdQFQut-2YqC3jlvoRJwvcXoLIqoHSFcuW6CuIGPuKmSLrwn22jdTX-SAsaSAziqDBpjc3c8FgIlxC2-bDLkblG-HthUeUmXT5H1oHcG17PDr3m~pUBGv6ejHmohx0LxINuo4Zm5PxwemFA6whBey1KLS90YbSBSJvfK7wTmFeN1u0K1n-hnVzEjBG-EFpdZ~lODFHJwJqoWnLzExYZR9lBkJjSshV7eqq9K2g7oJp6Sq33dUaxL~BdrHHQ7vdsxrU7nfyqDunQXpncA8op9VUMrww3qHzqo6vtJbqYONGpOfnLXalcpAoPFJA__&Key-Pair-Id=KUT5TJCACFTXG","Ellie Trappler, who organizes Madison's annual rodeo, told the Jefferson County Tourism Board the event drew attendees from across the U.S. and abroad and that organizers are pursuing more sponsorship to increase prize payouts.

\"I am the only female rodeo in the world,\" Trappler said as she described national attention for the event and a push to bring more national sponsors. She reported that attendees came from five countries and many U.S. states; MadTix data she cited showed guests from California, Washington and several Canadian provinces, plus strong regional attendance from Louisville and nearby Kentucky counties.

Trappler credited a recent internet upgrade at the fairgrounds with solving critical vendor-payment issues. She said county and fairgrounds support for connectivity \"saved my life\" during ticketing and vendor operations.

Organizers also asked the board to consider the challenge of rising production costs. Trappler said the Professional Rodeo Cowboys Association (PRCA) wants the event to increase its per-event prize purse from about $15,000 toward $20,000 to remain competitive; she said the rodeo sells out and that ticket price tiers have ranged from about $25\u000030 in advance to about $40 at the gate.

Trappler described national broadcast interest on cowboy-channel outlets and said the event was again seeking PRCA sanctioning and larger sponsor support. She concluded by thanking the board for the fairgrounds' internet and for prior marketing support, and said organizers will apply again to the tourism grant cycle.","Ellie Trappler, rodeo organizer, told the board the event brought attendees from multiple countries and U.S. states, credited recent internet upgrades at the fairgrounds for enabling vendor sales, and said organizers face pressure to raise prize money to remain competitive with larger, better-funded events.",{"_33":100,"_35":36,"_37":38,"_39":101,"_41":102,"_43":103,"_45":104,"_47":105,"_49":106,"_51":107,"_53":108,"_55":56,"_57":58,"_59":109,"_61":62,"_63":64,"_65":110,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6323953,"Madison—Group outlines \"Indiana's Music City\" strategy, reports $20,000 in unspent grant funds",514,698000,1212000,"/Search/View?dp=1&key=2340579-a8cc3febe7a056a52d5a1ec237430a13&start=698&end=1212","https://assets.pipeline.soar.com/2340579-a8cc3febe7a056a52d5a1ec237430a13/thumbnail_698000.jpg","/articles/6323953/Jefferson-County/Indiana/MadisonGroup-outlines-Indianas-Music-City-strategy-reports-20000-in-unspent-grant-funds","https://secure.pipeline.soar.com/6323953-ad14d049315771272cc7d5fec9cf5b6f/orig.mp4?Expires=1773770362&Signature=nrgUjRWZSC6Gcw4uVrlE7KelyHgm~VfySlmG15gJr1DvaVIruxHryVxlw0Gi33U~t~s9Hu79Lw~JfNYEG1MSc4diI0NB-psbKX8NZUxY6qwxfUwkFoC0xdCOBXEG5Xk9h0z266AvvpumE~GIspnmmhZjKUpaDq0vjB2qFAEEDKHCBV4SnWOZsFe22tWHhDKamPcK2c6aaAKoBIyJ~peYUdVpVqSQqRcXrJVQICB2YKop4hIJgav1aQAdFjEHW8woZzANEGyTiJ136RAo2NEeXEEO0o4YjQfmZCBOV2Czl8XXs7ei0r4Qi431sFIWYSgkVKuDWoa3X0LA2M3VPtah~g__&Key-Pair-Id=KUT5TJCACFTXG","Charlie Rolfin, speaking for M3, told the Jefferson County Tourism Board that the organization has shifted from simple event promotion toward marketing a broader \"Indiana's Music City\" identity for Madison, using a mix of advertising, live music programming and venue support.

\"We were setting the bar too high for future conference sites,\" Rolfin said, describing feedback after recent conventions. He added, \"I want them to remember Madison as their best conference ever.\" The board heard that M3 completed a U.S. trademark registration for the phrase \"Indiana's Music City\" and expects to use licensed merchandise as a future revenue stream.

Rolfin reviewed two recent grant cycles. He said the 02/2023 allocation was $70,500 and 2024 funding was $50,000; the 2023 spending breakdown he gave included $26,000 for marketing, $22,000 budgeted for staff (about $12,000 actually spent), $5,500 on busking and $15,000 for the Pilgrim Festival. Rolfin told the board the combined unspent balance from the two years is approximately $20,000 and that the group tracks allocations closely: \"My treasurer, Sean Ochsher, he calls it guardrails.\"

Rolfin also outlined program activity: weekly boosted social posts, a rapidly growing music calendar, a busking program managed by Natalie Cox (who coordinates performers and placements), and a set of promotional point-of-sale materials placed in hotels and businesses. Hannah Ernst, introduced as M3\u0000social media manager, was credited with increasing the group's digital reach since joining in the fall.

The group told the board it made a short-term bridge loan to the Unbroken Circle music festival so organizers could prepay artists and that the festival sold enough tickets to repay M3 within weeks. Rolfin described the loan as a deliberate, accountable use of funds to secure a $1 million festival investment in town.

Rolfin said M3 is moving forward with a visitor profile study; he told the board the study will be an eight-week process once underway and that M3 hopes to share initial results by tourism week in May.

The presentation closed with a request that the board consider continuing seed funding for interventions such as busking stipends, marketing playbooks for conferences and consulting support for new music venues.

Audience members and board members responded with praise for visible results and repeated requests to clarify ongoing budget needs for 2025.","M3 representatives briefed the Jefferson County Tourism Board on a multi-year music-driven marketing plan, trademarked the \"Indiana's Music City\" brand, and reported about $20,000 remaining from two grant cycles; the group also described partnerships, a visitor-profile study kickoff and a short-term loan the group made and was repaid.","actionData","errors"]

Article not found

Tourism board approves January expenses and accepts treasurer's report; innkeeper's tax receipts near $40,000

Nights Before Christmas sells about 3,169 tickets; organizers report strong hotel occupancy and volunteer support

World-class rodeo brings international visitors; organizers seek higher prize money and infrastructure support

Madison—Group outlines "Indiana's Music City" strategy, reports $20,000 in unspent grant funds