Connecticut's Senate Bill 774 aims to enhance transparency in car sales by mandating that dealers include all associated costs in their advertised vehicle prices. Introduced on February 20, 2025, the bill seeks to eliminate hidden fees that often catch consumers off guard, ensuring that the advertised price reflects the total cost of purchasing a vehicle.

Key provisions of the bill require that any advertisement for a motor vehicle must include the federal tax, delivery costs, dealer preparation fees, and any other charges. Notably, it stipulates that dealers must clearly state any excluded state or local taxes and registration fees in bold type, alongside the specific amount of any dealer conveyance or processing fees. This move is designed to empower consumers with clearer information, allowing them to make more informed purchasing decisions.

The bill has sparked discussions among lawmakers and industry stakeholders. Proponents argue that it will protect consumers from deceptive practices and foster a more competitive marketplace. However, some car dealers have expressed concerns about the potential impact on their advertising strategies and overall sales.

The implications of Senate Bill 774 are significant. By promoting transparency, the legislation could lead to a shift in consumer trust and behavior, potentially increasing sales for compliant dealers while penalizing those who fail to adapt. As the bill moves through the legislative process, its final form and the reactions from the automotive industry will be closely watched, with potential ripple effects on consumer rights and business practices in Connecticut.