Escondido Library targets March 1 for Hoopla user outreach amid relocation plans

In a recent meeting of the Escondido Library Board of Trustees, members discussed the timeline and strategy for implementing changes to the library's Hoopla service, which allows patrons to access digital media. The conversation highlighted the urgency of reaching out to current users before a planned cutoff date of March 1, 2025, which could impact many residents who rely on this service.

The board acknowledged that they are slightly behind schedule in their outreach efforts. One trustee emphasized the importance of having an informational page on the library's website and a marketing plan in place before contacting users. This approach aims to ensure that patrons are fully informed about the changes and the steps they need to take to retain access to Hoopla.

Concerns were raised about the potential dissatisfaction among users if the outreach is delayed. The board recognized that if the cutoff is pushed back, it could limit the time available for patrons to obtain library cards before the library temporarily closes for relocation. This situation could lead to frustration among users who may feel they are being cut off from services without adequate notice.

Trustees discussed the possibility of sending out a targeted email to current Hoopla users, explaining the changes and providing guidance on how to maintain their access. They also considered the need for a broader marketing campaign to inform the general public about the upcoming changes and the library's relocation.

The board expressed a strong preference to meet the March 1 deadline, acknowledging that while some users may be unhappy regardless of the approach taken, timely communication is crucial. They agreed to prioritize the outreach efforts and ensure that all necessary information is disseminated effectively.

As the library prepares for these changes, the board's discussions underscore the importance of clear communication and planning in serving the community's needs. The anticipated outreach will not only inform users about the Hoopla service but also help facilitate a smoother transition during the library's relocation. The board plans to follow up with an email detailing the outreach strategy and its implementation timeline.