Utah bill limits event ticket resale practices to protect consumers

The Utah Senate introduced S.B. 324, titled Ticket Resale Amendments, on February 21, 2025, aiming to regulate the resale of event tickets. Sponsored by Senator Kirk A. Cullimore, the bill seeks to address concerns regarding ticket scalping and ensure fair access to events for consumers.

The primary provisions of S.B. 324 include restrictions on the resale of tickets under specific circumstances. Notably, the bill allows for up to 10% of the total tickets issued for an event to be designated as restricted tickets, which cannot be resold. This measure is intended to prevent excessive markups and ensure that tickets remain accessible to the general public. Additionally, the bill mandates that charitable organizations include specific language on event tickets, likely aimed at enhancing transparency regarding ticket sales and their intended use.

Debate surrounding the bill has focused on its potential impact on both consumers and event organizers. Proponents argue that the legislation will protect consumers from inflated prices and ensure that tickets are available at reasonable rates. Critics, however, express concerns that such restrictions could limit the ability of individuals to sell tickets they can no longer use, potentially leading to lost revenue for both sellers and event organizers.

The economic implications of S.B. 324 could be significant, particularly for the entertainment industry in Utah. By regulating ticket resale, the bill may influence how events are marketed and sold, potentially affecting attendance and revenue. Socially, the bill aims to create a more equitable environment for ticket buyers, particularly for popular events where demand often exceeds supply.

As the legislative process continues, stakeholders from various sectors will likely weigh in on the bill's provisions. If passed, S.B. 324 could reshape the landscape of ticket sales in Utah, setting a precedent for similar legislation in other states. The next steps will involve further discussions and potential amendments as the bill moves through the legislative process.