[{"_1":2,"_99":-5,"_100":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75,87],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6676708,"mediaKeyId","2372672-a447a0f1494c5564aa373b776715ef8a","parentId",2372672,"title","Council unveils 'We Love LA' tourism campaign, councilmembers urge visitors to support recovery","audioSeconds",206,"startMs",2669000,"endMs",2875000,"viewUrl","/Search/View?dp=1&key=2372672-a447a0f1494c5564aa373b776715ef8a&start=2669&end=2875","thumbnailUrl","https://assets.pipeline.soar.com/2372672-a447a0f1494c5564aa373b776715ef8a/thumbnail_2669000.jpg","articleUrl","/articles/6676708/Los-Angeles-City/Los-Angeles-County/California/Council-unveils-We-Love-LA-tourism-campaign-councilmembers-urge-visitors-to-support-recovery","mediaUrl","https://secure.pipeline.soar.com/6676708-163654a7c040fd99e5b0c61b35476bbf/orig.mp4?Expires=1771202973&Signature=lV1ai8YsqYbHAYTk424Cobs9oM8j1Z~-7XiMLjkV508RbXIgbqptrptxLt513lZ77Hm9FC2AU7Na6CqgBotzwoT7qtnFHEu-lHA2r9QRlkfAQt~YZ~4QfrOEVZJMyd16DmpnnSNidGXZwWNS-Xpt5nvfQk7-kNrOdkOX~KYFoQEHNPQt0XSXZqubVCxw3OmULekvUMq8a-LWJZGEp4MCCVcFzeZngaI0K9gnllc~PioAzOH7PhXKpD4EXZKthxwybvIP5Jt-k7mqxe-A1cyFZR4MJqtZqU7vXBDwWE3c1NH~R5mX5YN-qoRD8093q~iNSok907Mhls5GbTod53AyrA__&Key-Pair-Id=KUT5TJCACFTXG","author","Los Angeles City","date","2025-02-21T20:52:21.217Z","article","Councilmember Tracy Park introduced Los Angeles Tourism's new \"We Love LA\" global ad campaign during the City Council meeting, saying the campaign aims to support economic recovery after recent wildfires and to counter public misperceptions about the extent of regional damage.

\"The campaign spotlights the magic, diversity, and energy that make LA extraordinary,\" Park said, noting tourism's economic role: the industry's hotels, restaurants and attractions support local businesses and generate visitor-tax revenue used for city services.

Doan Liu, the city's chief tourism officer, told the council that research from Visit California found many travelers wrongly believe 30 to 40% of the region was damaged, a misperception the campaign seeks to correct. \"We need to correct this misconception in order to prevent more damage to our local economy,\" Liu said.

Bill Kahrs, senior vice president of brand and digital marketing for LA Tourism, said the campaign — which leans on Randy Newman's \"I Love LA\" as cultural reference — will launch after the Oscars and run in key domestic and international markets ahead of major upcoming events, including the Dodgers series in Tokyo and other large events on the calendar.

Councilmembers called the campaign a timely step to support businesses affected by the fires and urged residents and visitors to help by traveling to Los Angeles once it is safe to do so. The council screened a campaign teaser and an official commercial behind-the-scenes clip during the presentation.

","mediaType","Video","parentTitle","Regular City Council - 2/21/25","oneSentenceSummary","Los Angeles Tourism unveiled a global marketing campaign, \"We Love LA,\" aimed at restoring outside visitors' confidence after recent wildfires and supporting the local economy; Councilmember Tracy Park introduced the campaign and city tourism officials showed the commercial teaser and rollout plan.","taxTitle","Los Angeles City, Los Angeles County, California","taxId",4025,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6676712,"Councilmember Rodriguez asks city to identify tools, training for EV vehicle fires",113,3115000,3228000,"/Search/View?dp=1&key=2372672-a447a0f1494c5564aa373b776715ef8a&start=3115&end=3228","https://assets.pipeline.soar.com/2372672-a447a0f1494c5564aa373b776715ef8a/thumbnail_3115000.jpg","/articles/6676712/Los-Angeles-City/Los-Angeles-County/California/Councilmember-Rodriguez-asks-city-to-identify-tools-training-for-EV-vehicle-fires","https://secure.pipeline.soar.com/6676712-5e7f7001fa0f7efc8a391bda7e4af163/orig.mp4?Expires=1771202973&Signature=PUpv3Nye0Fe5pAUcPc~z0bR0013MKWoPrsuMlNt~vZ3S2EcxrbADndok7ADgFkCwZNauFCPYqjhRjrT2QmsVZxdlXyeFtF3PxXFlNTwrcnytDV4dEpj0T81keY6W9R3ATb0F0Xa44eQmaDfpOE3rGmeqXHTI9GK092NpFsNODOWFdGtHdt6D9kXrGXqVTFdCmIztzeSs80AcJbNaQaTW1AbG6V7N1r78E3b83PDIMxdNa7PRhRktAZ6RL07dm6E~wE2fc9z1LezZSx3c19qi4bUND5qBXn2cpY1ixkrmfL09NWSC-nhZRjWTaucv9XyObJwuT4aeV7kNRK9rjUfJ7A__&Key-Pair-Id=KUT5TJCACFTXG","Councilmember Monica Rodriguez on Friday introduced a motion asking staff to identify tools, training and other resources the Los Angeles Fire Department needs to safely respond to fires involving electric vehicles.

Rodriguez said the motion was prompted by recent wildfires and by the particular hazards posed by lithium-ion battery fires and toxic smoke. \"This motion is to begin the work of our identifying what tools and resources that they need to better prepare for the growing surge of electric vehicles and the potential combustion of these vehicles and the exposure to the public as a result of these fires,\" Rodriguez said.

Context and next steps

Rodriguez framed the request as a forward-looking effort to make sure firefighters have appropriate protective equipment and tactics as electric-vehicle use grows. The item was called for discussion and public comment; the transcript records the councilmember's presentation but does not record a formal vote on the motion during this meeting.

Public comment included references to firefighting and pay issues that overlapped with later council debate on payroll and staffing; the EV-related motion itself was presented as an instruction to begin a staff-led assessment rather than as a final regulatory change.

","Councilmember Monica Rodriguez introduced a motion asking the city to assess and identify tools, resources and training needs for the Los Angeles Fire Department to respond safely to electric-vehicle fires following recent wildfire incidents.",{"_33":88,"_35":36,"_37":38,"_39":89,"_41":90,"_43":91,"_45":92,"_47":93,"_49":94,"_51":95,"_53":96,"_55":56,"_57":58,"_59":97,"_61":62,"_63":64,"_65":98,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6676715,"City Council approves temporary staffing and funding to resolve LAFD payroll problems",473,6868000,7341000,"/Search/View?dp=1&key=2372672-a447a0f1494c5564aa373b776715ef8a&start=6868&end=7341","https://assets.pipeline.soar.com/2372672-a447a0f1494c5564aa373b776715ef8a/thumbnail_6868000.jpg","/articles/6676715/Los-Angeles-City/Los-Angeles-County/California/City-Council-approves-temporary-staffing-and-funding-to-resolve-LAFD-payroll-problems","https://secure.pipeline.soar.com/6676715-ba94472e6b5177ac53aee653e30f7038/orig.mp4?Expires=1771202973&Signature=SIf0mawZGS2NpKRMHDkXvSjNvrMKPYDH4itS6dgYRXfxnU4Yv-ITCXIGa1KcQhVhH8GJw4aE9q7CLbymGLpjgDwxQkMaGVanPJcLOBBdFSQigsqXl-TtoFE9mK2WTRBtriDUpV0gIgQzorg6opn-AJoMCUhYhG~J7oAeogXjPx-1gv86cUaChJ7fwXvP~GXRZ0~UJm9Cob2G0pkHe57kJjO2EdUFhRIuFGnX7Ti86GWSVSHXhoR4AOEcG3goHDDPYoWZM3LvL8XsHEYPkVdA~yB6XegGOJh3FHT7~55pjDb8x4YaQGvIBQf6v10ARb94C6MCyXq-RlmfRj9aSG5WjQ__&Key-Pair-Id=KUT5TJCACFTXG","The Los Angeles City Council on Friday approved a motion to authorize temporary personnel authorities and short-term funding to resolve persistent payroll discrepancies that have affected the Los Angeles Fire Department.

Councilmember Tim McOsker, chairing the Personnel and Hiring Committee, said the problem predates the city's recent implementation of Workday and involves the complexity of fire department assignments and pay bonuses. \"It is a problem that actually precedes Workday,\" McOsker said, noting that the city has \"hundreds and hundreds and hundreds of tickets\" that need resolution.

The measure — introduced with amendments circulated before the meeting — directs City Hall to provide immediate staffing capacity to clear backlogged payroll tickets and to pay firefighters and related personnel accurately while longer-term technological and staffing fixes are implemented.

Why it matters: Councilmembers framed the item as an urgent payroll and human-resources fix that cannot wait for the annual budget. Councilmember Tracy Park said the measure was the result of committee work and urged colleagues to support the funding: \"No expense can be spared.\" Councilmember Eunice Hernandez emphasized that underinvestment has left critical back-office functions unable to keep pace with modern payroll systems.

Details and debate

McOsker and other councilmembers described a two-part approach: (1) immediate augmentation of staff who are working overtime to process payroll corrections, and (2) follow-up work in the budget process to provide permanent staffing and technological upgrades so the errors do not recur. \"The way to dig ourselves out of this is to... approve these sub authorities, these substitute positions, to dig our way out,\" McOsker said.

Councilmember Monica Rodriguez and others urged accountability for prior underinvestment in administrative systems while stressing the need to pay employees now. Controller Kenneth Mejia, speaking as an elected official near the end of the public-comment period, thanked council for its support and said his office is working with the fire department, ITA, and the CAO on fixes.

Public comment included multiple speakers who described workers' difficulty using Workday and urged the council to act quickly; portions of those remarks were not attributed to named staff in the meeting record and are summarized here as public input rather than direct quotes.

Action and outcome

The motion, brought forward by Councilmember Tim McOsker and amended in committee, was approved by the council. The clerk recorded a final tally of 10 ayes on the item.

The council directed short-term staffing and funding to clear payroll tickets and to begin technical and budget work aimed at preventing repeat failures. Councilmembers said the measure is intended as an emergency, temporary fix while longer-term solutions are developed during the budget process.

What happens next

Councilmembers said they expect the city's budget process to include proposals for permanent staffing and systems changes so the fire department and other departments are not reliant on repeated short-term fixes. The office of the City Controller and department staff will continue coordination with ITA and the CAO to resolve outstanding tickets and to report back to council according to the motion's terms.

","The Los Angeles City Council approved temporary personnel authorities and funding to resolve long-running payroll errors that have affected members of the Los Angeles Fire Department after the city's adoption of the Workday payroll system and preexisting staffing shortfalls.","actionData","errors"]

Article not found

Council unveils 'We Love LA' tourism campaign, councilmembers urge visitors to support recovery

Councilmember Rodriguez asks city to identify tools, training for EV vehicle fires

City Council approves temporary staffing and funding to resolve LAFD payroll problems