Activists organize economic boycott against McDonald's and Target over DEI policies

In the heart of Southfield's city hall, a passionate discussion unfolded during the February 24, 2025 City Council meeting, centering on a planned economic boycott set for the upcoming Friday. The initiative, aimed at encouraging residents to refrain from purchasing goods for a full 24 hours, was framed as a response to perceived corporate cowardice regarding Diversity, Equity, and Inclusion (DEI) practices.

One council member expressed deep disappointment in major corporations like McDonald's and Target, criticizing their recent decisions to back away from DEI commitments. "It's very sad that they would," the member stated, highlighting the importance of these practices not only for the companies' internal culture but also for the diverse workforce they employ across various franchises.

The council member urged residents to consider supporting local businesses instead, suggesting that if they must shop, they should choose independent stores or Costco, which has maintained its DEI initiatives. "I will not be purchasing anything this Friday," the member declared, inviting others to join in solidarity.

This boycott reflects a growing sentiment among community members who feel strongly about the economic power of a pluralistic society and the need for corporations to uphold their commitments to diversity. As the city prepares for this day of action, the implications of such a movement could resonate beyond Southfield, potentially influencing broader conversations about corporate responsibility and community values.