Cayuga Park developers propose updated sign package to enhance wayfinding and branding

In the heart of Ithaca, under the warm glow of city hall lights, the Planning and Development Board convened to discuss significant updates regarding Cayuga Park, now rebranded as Carpenter Park. The meeting, held on February 25, 2025, focused on a proposed signage package aimed at enhancing the identity and navigation of this mixed-use development.

Jacob, a representative from the project team, presented revisions to the signage design, which had undergone multiple iterations based on previous board feedback. The proposal includes eight new signs, complementing existing signage on two buildings already constructed within the park. Among these, two monumental signs will mark the main entrances, while six wayfinding signs will guide visitors throughout the site.

The board's discussions revealed a shared concern about the visual impact of the proposed signage. Members expressed a desire for the signs to reflect the residential character of the area rather than a commercial feel. Andy, a board member, emphasized the importance of distinguishing the park as a neighborhood rather than a business park, suggesting that the signage should prioritize the Cayuga Health building, which serves as a key landmark for visitors seeking medical services.

The design of the blade signs, which are intended to be illuminated, sparked debate. Several board members, including Jenny and Max, voiced their apprehension about the illumination and prominence of these signs, arguing that they could detract from the residential ambiance. Instead, they advocated for a more understated approach that aligns with the park's intended character.

Paul Colucci, a developer involved in the project, highlighted the necessity of cohesive branding for Cayuga Park, noting that effective signage is crucial for guiding patients and visitors to the medical facilities. He acknowledged the feedback received and expressed hope that the revised signage package would meet the board's expectations while enhancing the park's identity.

As the meeting progressed, the board members collectively recognized the importance of balancing visibility with the residential nature of the development. They agreed that while wayfinding is essential, the scale and illumination of the signs should be carefully considered to avoid overwhelming the neighborhood's aesthetic.

The discussions concluded with a commitment to refine the signage proposal further, ensuring it aligns with the vision of a welcoming and cohesive community space. The board's deliberations reflect a broader commitment to fostering a neighborhood atmosphere in Ithaca, where thoughtful design and community identity go hand in hand. As the project moves forward, the board looks forward to seeing how these changes will shape the future of Carpenter Park.