Carson City Council approves new marketing logo and city seal designs

The City of Carson is set to unveil a refreshed city seal and marketing logo, marking a significant step in its branding efforts. During a special City Council meeting on February 26, 2025, council members expressed their preferences for the new designs, ultimately favoring Exhibit 1 for the marketing logo and Exhibit 4 for the city seal.

The discussions highlighted the importance of clarity and identity, with council members emphasizing the need for the logo to clearly indicate that Carson is in California, distinguishing it from other locations. Councilman Hicks and others noted the incorporation of the city's founding date as a tribute to its history, enhancing the logo's significance.

The new designs are not just aesthetic; they are intended to be versatile, allowing for color changes to reflect various themes or events throughout the year. For instance, the marketing logo can be adapted to pink for Breast Cancer Awareness Month, showcasing the city's commitment to community engagement and awareness.

The council unanimously moved to adopt the preferred designs, with plans to bring back an updated ordinance that will include a color palette to complement the new branding. This decision is expected to enhance Carson's identity and visibility, reinforcing its position as a vibrant community in the South Bay region.