The Soledad City Council meeting on November 6, 2024, spotlighted the urgent need for retail development strategies to boost the local economy. A comprehensive report presented to the council revealed that while the retail market in the region is stable, it faces significant challenges, including competition from nearby Salinas and high development costs.

Key findings from the report indicated that Soledad has seen a notable increase in retail activity, with 90% of the 65,600 square feet of new retail space added in the region since 2019 located in the city. However, council members expressed concerns about the lack of attractions and industries that could draw more visitors and residents to support local businesses. Council member Cabrera emphasized the need for a major attraction, such as a water park, to stimulate foot traffic and economic growth.

The report highlighted the importance of understanding consumer behavior, noting that modern shoppers are increasingly seeking curated experiences and convenience, such as online ordering and drive-through options. It also pointed out that the region's low retail vacancy rates, around 1.7%, suggest a demand for more retail options, yet the high costs associated with land and construction pose barriers to new developments.

Council discussions underscored the necessity for public-private partnerships and regulatory flexibility to encourage investment in retail spaces. The council plans to further explore these strategies and develop a work plan to enhance economic development in Soledad, with a focus on attracting new businesses and improving the overall retail landscape.

As the city looks to the future, the emphasis remains on leveraging local strengths, addressing weaknesses, and seizing opportunities to create a vibrant retail environment that meets the needs of its residents and visitors alike.