The Regular City Council Meeting held on November 6, 2024, in Soledad, Monterey County, focused on addressing the challenges of local economic development, particularly the balance between housing growth and retail expansion.

During the meeting, council members discussed the need for a strategic approach to attract businesses to the area. One member highlighted the disparity between the growing population, which is projected to reach 75,000, and the lack of corresponding retail development. Despite an increase in housing projects, there has been a noticeable leakage of sales tax revenue, indicating that residents are shopping outside the city due to insufficient local amenities.

The discussion emphasized the importance of creating a supportive environment for local retail while continuing to develop housing. Council members expressed concern that without a balanced approach, the city risks continuing to grow in one area—housing—while neglecting the necessary retail infrastructure that residents require.

Additionally, the issue of high rental rates for small businesses was raised. It was noted that the current rental prices, particularly on Front Street, are prohibitive for many small business owners, which could hinder the city's efforts to attract new businesses. The council acknowledged the need to find solutions that would make it feasible for small businesses to thrive in Soledad.

In conclusion, the meeting underscored the city's commitment to fostering economic growth through a balanced development strategy that addresses both housing and retail needs. The council plans to explore further discussions and potential initiatives to support local businesses while accommodating the growing population.