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Local winery prepares for summer success with soft opening strategy

March 01, 2025 | Tehachapi, Kern County, California


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Local winery prepares for summer success with soft opening strategy
The Tehachapi Chamber of Commerce meeting on March 1, 2025, highlighted the successful soft opening of La Bodega de Castillo, a new wine and charcuterie business in Tehachapi, Kern County. The discussion centered on the importance of a gradual opening process, which allowed the owners to refine their service and logistics before welcoming a larger crowd.

The owners emphasized that a grand opening could overwhelm staff and lead to poor customer experiences. Instead, they opted for a soft opening, which has allowed them to adjust operations and ensure quality service. This approach has been well-received by the community, with patrons showing patience and understanding as the business continues to grow.

The meeting also touched on the significance of community support for local businesses. The owners expressed gratitude for the backing they have received, particularly from Joel, the building's landlord, who is known for his commitment to filling vacant spaces in the area. His supportive nature and focus on community development were praised as vital to the success of small businesses like La Bodega de Castillo.

In addition to discussing operational strategies, the owners shared their hours of operation—Thursday through Sunday—and encouraged community members to visit and enjoy their offerings. They also highlighted the role of social media in promoting their business, noting that customer engagement through platforms like Facebook and Instagram has been instrumental in building their clientele.

As La Bodega de Castillo continues to establish itself, the owners remain committed to providing a welcoming atmosphere and quality products, contributing to the overall quality of life in Tehachapi. The meeting concluded with an invitation for the community to support local businesses, especially during upcoming events like the Fourth of July celebrations.

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