Black Media Group launches Tailgate magazine focusing on Alabama sports

The Jasper City Council meeting held on March 4, 2025, featured a presentation by a representative from Black Media Group regarding a new statewide sports magazine titled "Tailgate." This magazine aims to provide comprehensive coverage of sports across Alabama, including professional, college, and high school athletics, with a particular focus on prep sports.

The representative, who has a background as a basketball coach, emphasized the magazine's intent to highlight local sports and athletes while fostering community pride. Tailgate will be distributed statewide and is designed to be a free publication, similar to the existing 78 magazine.

During the presentation, an advertising proposal was introduced, which includes several key components. The proposal features a back cover advertisement in the upcoming spring/summer issue of Tailgate, which will focus on baseball. Additionally, it offers a full-page ad in the next issue of 78 magazine, titled "Story of Us," which will explore the history of local businesses in Jasper.

Another significant aspect of the proposal is the sponsorship of two athletes from Jasper High School. This initiative will involve online articles published on the magazine's website, showcasing the achievements of local student-athletes. The representative noted that this sponsorship not only promotes the athletes but also enhances the visibility of Jasper on a statewide level.

The benefits outlined in the proposal include supporting a local business, spotlighting local student-athletes, and contributing to a publication that aims to celebrate the community. The representative concluded the presentation by inviting questions from the council members, highlighting the collaborative spirit of the initiative.

Overall, the meeting underscored the importance of local media in promoting community engagement and pride through sports, while also providing a platform for local businesses and athletes to gain recognition.