Garden Senior Center boosts outreach with 37K social media views and new programs

In the heart of Gardner, Massachusetts, the Council on Aging gathered on March 3, 2025, to discuss the impressive strides made by the Gardner Senior Center in engaging the community. The meeting buzzed with excitement as officials shared the center's remarkable growth in social media presence and outreach efforts over the past year and a half.

With over 37,000 views in just the last month, the center's Facebook page has become a vibrant hub for local seniors. The statistics were striking: 6,300 people reached, 960 interactions with content, and a steady increase in followers, now exceeding 900. The center's ability to connect with the community is evident, even if not everyone is eager for updates on yoga classes. The engagement reflects a broader interest in the center's activities, with posts about dance nights garnering over 5,500 views.

The meeting also highlighted the center's robust email outreach, boasting nearly 1,850 contacts, with a commendable 50% open rate for newsletters. This indicates a solid interest in the center's offerings, with strategies in place to further boost engagement. The center's communication efforts extend beyond social media and email, with an astounding 30,000 outbound calls made in 2024, showcasing their commitment to keeping seniors informed and connected.

Attendance at the center remains strong, averaging between 700 to 725 visitors weekly, although specific days show varied participation. Wednesdays, dedicated to special programs, see lower numbers due to their unique scheduling. The center is proactive in planning, with events already booked through October, reflecting a well-organized approach to community engagement.

Upcoming events include a St. Patrick's Day celebration, tech classes, and a variety of concerts, all made possible through partnerships with local organizations and volunteers. The collaborative spirit was palpable, with community members stepping up to contribute, such as a local baker offering to create a special dessert for the St. Patrick's event.

As the meeting concluded, the enthusiasm for the future was clear. The Gardner Senior Center is not just a place for activities; it is a thriving community hub that fosters connection, learning, and joy among its members. With plans for exciting trips and new classes on the horizon, the center is poised to continue its positive impact on the lives of Gardner's seniors.