Calistoga council voices urgency for fair promotion of local businesses in tourism program

During the December 11, 2024, City Council meeting in Calistoga, significant discussions centered around the city's participation in a regional tourism program, with a strong emphasis on ensuring equitable support for local businesses. Council members expressed urgency in addressing concerns about the program's execution and its impact on small businesses in the community.

Councilor Nisenberg highlighted the importance of Calistoga's continued involvement in the tourism initiative, noting that while the program itself is beneficial, its implementation has raised issues. He pointed out that Calistoga faces stiff competition from neighboring areas like Napa, making it crucial for the city to effectively promote its unique offerings. However, he stressed that small businesses, which he described as the "soul of Calistoga," should receive priority in promotional efforts.

The discussion underscored a shared commitment among council members to ensure that the program is not only effective but also fair to all local stakeholders. There was a consensus that while promoting larger hotels is important, the contributions of smaller family-run businesses must not be overlooked. The council is considering adjustments to the program to better support these vital community members.

As the meeting concluded, the council reaffirmed its dedication to finding a balanced approach that benefits both large and small businesses, ensuring that Calistoga's unique character and community spirit are preserved in the face of regional competition. The next steps will involve further discussions on how to refine the program to meet these goals effectively.