Calistoga lodging community supports new management district with 65% approval

During the December 11, 2024, City Council meeting in Calistoga, a significant discussion centered around the future of the lodging management district, which has garnered substantial support from local lodging partners. A representative highlighted that 65% of Calistoga's lodging community has voted in favor of the district, emphasizing that this initiative has been in the works for two years and reflects the collective will of the community.

The representative expressed concern over potential changes to the district's terms, warning that such alterations could necessitate a new voting process, potentially delaying the initiative beyond its current expiration. This situation poses a risk of excluding Calistoga from the broader narrative of Napa Valley tourism, which could impact local businesses that rely on the district for visibility and support.

The representative also noted the significant online engagement with Calistoga businesses, citing over 223,000 clicks directed to them from their website in the past year. This metric underscores the importance of maintaining a cohesive marketing strategy that includes Calistoga as a vital part of the Napa Valley experience.

In conclusion, the council's decisions regarding the lodging management district will have lasting implications for Calistoga's tourism and economic health. The urgency of these discussions reflects the community's desire to ensure that Calistoga remains an integral part of the region's tourism narrative.