Calistoga council debates small business feedback on tourism district funding increases

Calistoga's City Council faced significant discussions during its regular meeting on December 11, 2024, particularly regarding the proposed increase in funding allocations for local businesses. The council debated a controversial proposal to raise the funding percentage from 1% to 2%, with some members expressing concerns about the potential impact on small businesses in the community.

Vice Mayor raised objections to the increase, emphasizing the need for more feedback from local small businesses before making a decision. He argued that there was no immediate urgency to vote on the matter and suggested that further community involvement was essential for a well-rounded decision.

The conversation also touched on the procedural aspects of the funding allocation, particularly regarding the role of the Napa Valley Tourism Corporation (NVTC) in the renewal process. It was noted that the council was nearing the end of a lengthy process that began over 18 months ago, with the Board of Supervisors set to hold a hearing in December. The timeline for implementation remains tight, with potential delays that could affect the district's formation.

A representative clarified that the council's decision to consent or not consent to the proposed changes would significantly impact Calistoga's inclusion in the district. A non-consensual vote could lead to the city being excluded from marketing efforts and resources associated with the district, as seen in past cases with other cities.

The council also discussed the term length for the funding district, which is typically set for five years initially, with the possibility of extending to ten years. While some cities have sought longer terms, the standard remains ten years, reflecting a broader trend of increasing funding rather than decreasing it.

As the council continues to navigate these discussions, the implications of their decisions will be crucial for the future of local businesses and the community's economic landscape. The council is expected to reconvene to further deliberate on these matters, emphasizing the importance of community input and strategic planning moving forward.