A new sign aimed at boosting economic development in Loomis is set to be installed, featuring a prominent banner space for local events. During the Loomis Town Council meeting on August 8, 2023, council members discussed the design and placement of the sign, which will read "Discover Loomis" and allow for dynamic advertising opportunities.

The sign's strategic location was a key point of discussion, with assurances that it will be set back enough to avoid interference with upcoming road improvements. The council confirmed that the lease for the sign's placement on railroad property will cost $250 annually, a figure included in the town's budget for economic development.

Residents voiced their opinions during the meeting, with some expressing concerns about the existing signs in town. One resident highlighted the need for updates to an outdated sign near Starbucks, suggesting that funds could be better allocated to fix existing signage rather than investing in the new sign.

Despite differing opinions, the council remains committed to the new sign project, emphasizing its potential to enhance community engagement and promote local events. The anticipated outcome is a more vibrant Loomis, where residents and visitors alike can discover and participate in town activities.