The Riverbank City Council and LRA meeting held on May 14, 2024, featured a detailed presentation by Michael Patton, Director of Parks and Recreation, regarding the upcoming Cheese and Wine Festival scheduled for October 2024. The meeting aimed to update council members on the festival's planning progress and address any questions they might have.

Patton began by emphasizing the festival's significance, noting that it is less than five months away. He highlighted the hard work of the staff in organizing the event, which aims to be family-friendly, support local businesses, and maintain fiscal responsibility. The council had previously provided guidance for the festival, which is set to be a one-day event.

The festival will span from Second Street to Seventh Street, featuring various vendors, activities, and entertainment. A car show is planned for Third Street, with food vendors and a main stage for performances. The event will also include a wine tasting area at the community center and a craft beer section to cater to diverse attendees. The festival will start at 10 AM and conclude at 6 PM, transitioning to a 21-and-over area from 7 PM onwards.

Safety measures have been discussed with local law enforcement and fire departments, ensuring a secure environment for attendees. The festival's budget projects revenues of $66,373 against expenses of $63,600, with efforts underway to secure sponsorships from local businesses.

Patton also addressed marketing strategies, including radio ads and social media outreach, to promote the event effectively. He mentioned plans for diverse entertainment options and activities tailored for children, ensuring a comprehensive experience for families.

The council expressed interest in the festival's vendor participation, with approximately 60 vendors already signed up. Patton confirmed that applications for vendors are available online and in person, and staff are actively engaging with local businesses to encourage participation.

Overall, the meeting underscored the collaborative efforts between the city council and local businesses to create a successful Cheese and Wine Festival, with a focus on community involvement and economic support. The council members expressed their appreciation for the updates and the proactive approach taken by the Parks and Recreation staff.