McLennan County's Commissioners' Court meeting on March 5, 2025, highlighted significant advancements in economic development initiatives, particularly through the Greater Waco Chamber of Commerce. A key focus was the "in Waco" digital talent recruitment campaign, which reported impressive engagement metrics for the previous year. The campaign achieved over 54,000 views and a notable 3.8% click-through rate from organic searches, significantly above the industry average.

The meeting revealed that the county invested $50,000 annually in this campaign, which aims to promote Waco as a desirable place for living and working. Despite the City of Waco not contributing financially in recent years, officials emphasized that the entire region benefits from the campaign's efforts to enhance Waco's brand recognition.

In addition to digital marketing, the chamber reported strong activity in business retention and attraction, with eight leads generated in January alone, marking 5% of the annual goal. The chamber's outreach included on-site visits to local businesses, fostering relationships that are crucial for community engagement and economic growth.

Looking ahead, the chamber plans to continue its targeted marketing strategies, including paid searches and video advertisements, to maintain momentum. Upcoming international outreach efforts include a delegation visiting Germany to engage with existing businesses and explore new opportunities.

Overall, the meeting underscored the county's commitment to economic development and the importance of strategic marketing in attracting talent and investment to the region. The collaborative efforts between local entities aim to position Waco as a thriving hub for both residents and businesses.