[{"_1":2,"_76":-5,"_77":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":74,"_75":74},"mediaId",6290102,"mediaKeyId","2531626-0de7b2165145652a0af7a9fec3f36bc0","parentId",2531626,"title","Senate committee advances bill requiring provenance tags for AI-generated online content; pilot for emergency management included","audioSeconds",1803,"startMs",985000,"endMs",2788000,"viewUrl","/Search/View?dp=1&key=2531626-0de7b2165145652a0af7a9fec3f36bc0&start=985&end=2788","thumbnailUrl","https://assets.pipeline.soar.com/2531626-0de7b2165145652a0af7a9fec3f36bc0/thumbnail_985000.jpg","articleUrl","/articles/6290102/Florida/Senate-committee-advances-bill-requiring-provenance-tags-for-AI-generated-online-content-pilot-for-emergency-management-included","mediaUrl","https://secure.pipeline.soar.com/6290102-367a5c0e2ae208d61783cbd5d6ea7e14/orig.mp4?Expires=1772497426&Signature=LCImdVCP84eaI7jF7SdHnm92hVa93fqgURJEkIVOV6lDoQfAI~C0~YBTKfyH89ne3lGktbccjgjlEnk~9zFwKsxXfeOZ32P0rASia0YaauqKeRRXWRUUog14s46Sxt1yCSHlvQ5kZG6-4CR4g9Vd6rnioC~mxOjeD6R98t620-UidMlMbtaLAXK~A7w0Okal6ZdZhyugVhbytuPYVq5KQTQ-wegVLWS4E6Gjozu~NA2II2gjkhHZxgoIGkEQTEf0OevPsjBzvxeIu0gueECU3cyutWtPhowtQMwvenElNfbHi57vLkF-lbF-8cLgnre4uz0fugXKiVERjIFoCdNe3w__&Key-Pair-Id=KUT5TJCACFTXG","author","Florida State Legislature","date","2025-03-10T00:00:00Z","article","The Senate Commerce and Tourism Committee on Thursday adopted an amendment and reported favorably on CS/SB 702, a bill that would require generative‑AI software providers to add provenance data to wholly AI‑generated content, allow users to add provenance data to AI‑modified images, and require social media platforms to retain and provide content‑provenance information in an easy‑to‑read format.

Sponsor Senator Burgess, the bill’s primary sponsor, told the committee the measure is meant to give consumers information so they can judge digital content’s authenticity. “Provenance data is also referred to as a content credential, which helps people better understand if what they're seeing or hearing is real or if it was created or modified by generative AI tools,” Burgess said. He added, “This is a work in progress,” and described the adopted amendment as narrowing the bill’s scope after stakeholder conversations.

Under the strike‑all amendment adopted in committee (amendment barcode 196,458), the bill would:
- Require generative‑AI providers to automatically add provenance metadata to content wholly generated by their systems;
- Require providers to offer users the option to add provenance metadata to images that were modified with AI;
- Require social media companies to retain provenance data and present it to users via a conspicuous indicator or “content credential” (described by the sponsor as working “a lot like a nutrition label for digital content”);
- Require content credentials on online election advertising; and
- Create a two‑year pilot, run by the Division of Emergency Management (DEM), testing whether provenance data can improve the security and authenticity of digital emergency management communications. The pilot would sunset in 2027 and report back to the Legislature and the governor.

The bill also specifies enforcement would not create a private right of action; instead, it would be enforceable by civil action brought by the attorney general's office, according to Burgess. He told the committee the sponsor and staff have been working with social‑media companies and technology stakeholders as the bill develops.

Industry witnesses offered mixed testimony. Adam Bassford of Associated Industries of Florida praised the sponsor’s engagement with stakeholders and urged definitional clarity, calling the bill “technical and specific” but potentially broadly impactful for businesses that use AI and social media. Katie Kelly of TechNet warned the bill’s definitions—particularly the definition of “capture devices” and of “social media platform”—could be overly broad and impose excessive compliance burdens on platforms lacking the technical ability to comply; she asked for more time before an effective date to allow technological adaptation. Derner Loessell of the James Madison Institute argued that a lack of widely adopted provenance standards and the ease of circumvention (for example, by reposting manipulated media as screenshots) could undercut the policy’s effectiveness.

Committee members probed enforcement, technical feasibility, and the bill’s pace. Senator Smith and others asked how platforms would detect AI modification and whether provenance metadata could be stripped by common user actions (screenshots, re‑posting). Burgess repeatedly said providers should have flexibility in how they implement conspicuous indicators, and that the strike‑all amendment reflected changes made after stakeholder talks.

The committee adopted the strike‑all amendment by voice vote and then reported the committee substitute favorably. The sponsor committed to continuing discussions with stakeholders and noted several provisions may be further refined on subsequent committee stops.

Votes at a glance (committee action): CS/SB 702 — reported favorably (amendment adopted); other bills considered at the same meeting were also reported favorably (see provenance and actions arrays for committee motions and outcomes).

What’s next: The bill was reported favorably out of the Commerce and Tourism Committee and will proceed to its next committee stop(s) where sponsors and stakeholders expect to continue refining definitions, enforcement language and the DEM pilot structure.

Ending note: Committee discussion centered on balancing consumer protection against misinformation with implementation feasibility and avoiding undue burden on platforms; sponsors described the measure as iterative and open to stakeholder input.","mediaType","Video","parentTitle","Committee on Commerce and Tourism 3/10/2025","oneSentenceSummary","The Senate Commerce and Tourism Committee on Thursday adopted an amendment and reported favorably on CS/SB 702, a bill that would require generative‑AI software providers and social platforms to attach and preserve provenance or \"content credential\" data for AI‑created or AI‑modified material; it also creates a two‑year pilot for the Division of Emergency Management to test provenance use in emergency communications.","taxTitle","Commerce and Tourism, Standing Committees, Senate, Legislative, Florida","taxId",26943,"location","Florida","headline","","shortSummary","actionData","errors"]

Article not found

Senate committee advances bill requiring provenance tags for AI-generated online content; pilot for emergency management included