Virginia Beach CVB unveils new marketing campaign to boost tourism

The Virginia Beach City Council meeting on March 4, 2025, showcased the latest developments in the city's marketing campaign aimed at promoting Virginia Beach as a premier coastal destination. The Convention and Visitors Bureau (CVB) presented a comprehensive overview of their marketing strategies, emphasizing a multichannel approach designed to attract both domestic and international visitors.

Delcino Miles and John Zirkle, chair and vice chair of the Advertising Advisory Committee (AAC), highlighted the committee's role in guiding the CVB's advertising efforts. Established in 1995, the AAC has evolved to reflect the changing landscape of tourism in Virginia Beach, including the growth of sports tourism and the introduction of new attractions. Miles noted the importance of refreshing the committee's membership to ensure it represents the city's diversity and tourism needs.

The CVB's marketing strategy focuses on engaging potential visitors at various stages of their travel planning. This includes targeted advertising in key domestic markets, particularly those within driving distance, such as Washington, D.C. The team utilizes behavioral targeting to reach consumers who show interest in beach destinations, ensuring that ads are relevant and timely.

In addition to traditional advertising, the CVB is enhancing its online presence with a new website set to launch in August 2025, which will prioritize accessibility. The marketing team also emphasized the importance of social media and content marketing in telling the story of Virginia Beach, aiming to foster deeper engagement with potential visitors.

The meeting concluded with an invitation for the public to attend future AAC meetings, encouraging community involvement in shaping the city's tourism marketing efforts. The next meeting is scheduled for March 20, where the committee will conduct a workshop to define its goals and measure success over the coming year.