Wasatch County tourism boosts local economy by $37 million and creates 1,818 jobs

During the Heber City Council meeting on February 18, 2025, discussions highlighted the significant economic impact of tourism on the local community. A report revealed that direct spending by visitors in Wasatch County amounts to nearly $37 million, supporting approximately 1,818 jobs and contributing to 31-37% of local sales tax revenue. This influx of tourism not only bolsters the economy but also translates to substantial savings for residents, averaging about $3,300 per household annually.

The meeting underscored the importance of tourism-related revenue, particularly for funding essential services such as Parks and Recreation and Search and Rescue, which collectively receive around $3 million from transit room and restaurant taxes. This financial support equates to a savings of about $300 per household for these services.

Local business owners shared their experiences, noting that their operations thrive during peak tourist seasons. One business owner reported having three visitors for every local customer, emphasizing the reliance on tourism for sustaining their businesses. This sentiment was echoed by another owner, who structured their business model around the influx of visitors, illustrating the intertwined nature of tourism and local economic health.

The council also discussed ongoing projects aimed at enhancing Heber City’s appeal to both residents and visitors. Initiatives like the downtown plaza project, funded through grants, aim to create spaces that benefit the community while attracting tourists. The focus on resident-first initiatives reflects a commitment to improving local quality of life alongside economic growth.

As Heber City continues to navigate the balance between tourism and community needs, the outcomes of these discussions will play a crucial role in shaping the future of the area, ensuring that both residents and visitors can enjoy the benefits of a thriving local economy.