Summit County's Health Department is gearing up for a significant rebranding initiative, highlighted by the introduction of a new tagline: "A Healthier Community for All." This decision emerged from a collaborative effort involving the leadership team and staff, aiming to unify the department's diverse programs under a single, impactful message. The tagline is set to be prominently displayed on county vehicles and will feature on the revamped health department website, expected to launch in early 2024.

The rebranding effort, which has been in the works since March, utilizes funds from COVID relief to engage a third-party expert in health department branding. The goal is to create a more innovative and recognizable identity for the department, which has faced challenges in public perception and engagement.

In addition to the rebranding, the board discussed the potential for public health accreditation, a process that could enhance the department's credibility and operational standards. Currently, only four counties in Utah hold this accreditation, and the Summit County Health Department is considering pursuing it to align with national standards and improve service delivery. The accreditation process would require significant involvement from the board and staff over the next 18 to 24 months, but it promises to bolster the department's reputation, especially with the upcoming Olympics in mind.

The meeting also addressed staffing changes, including the departure of the deputy health director, which has prompted an active hiring process. With over 47 applications received, the department is optimistic about finding a suitable replacement soon.

Overall, the Summit County Board of Health is taking proactive steps to enhance its public health messaging and operational standards, aiming for a more engaged and healthier community.