Arkansas Board imposes new hemp product advertising and packaging regulations

On March 10, 2025, the Arkansas State Legislature introduced House Bill 1722, aimed at regulating the sale and marketing of hemp-derived products within the state. The bill seeks to address concerns regarding the safety and appeal of these products, particularly to minors, by implementing strict labeling and advertising requirements.

One of the key provisions of HB1722 mandates that all hemp-derived products sold in Arkansas must clearly indicate their manufacturer and distributor, as well as specify that they are derived from hemp rather than marijuana or medical marijuana. This transparency is intended to inform consumers and ensure compliance with state regulations.

Additionally, the bill imposes significant restrictions on how these products can be marketed. It prohibits the use of imagery, branding, or terms that could appeal to children, such as references to popular food brands or characters from cartoons and video games. This aspect of the bill has sparked notable debate among lawmakers and industry stakeholders, with some arguing that it may hinder legitimate marketing efforts while others emphasize the need to protect minors from potentially harmful substances.

The legislation also includes provisions for the revocation of permits for businesses that violate these regulations, subject to a hearing before the Arkansas Tobacco Control Board. This enforcement mechanism underscores the state's commitment to regulating the hemp industry more rigorously.

The implications of HB1722 are significant, as they reflect a growing trend among states to impose stricter controls on hemp-derived products in response to public health concerns. Experts suggest that while the bill may enhance consumer safety, it could also lead to increased operational challenges for businesses in the hemp sector, potentially impacting the state's economy.

As the bill progresses through the legislative process, stakeholders will be closely monitoring its developments, particularly regarding any amendments or opposition that may arise. The outcome of HB1722 could set a precedent for how hemp-derived products are regulated in Arkansas and beyond, shaping the future of this burgeoning industry.