Summit County health department launches innovative WhatsApp channel for Spanish speakers

During the recent Summit County Board of Health meeting on February 3, 2025, significant strides were made in enhancing health communication and outreach, particularly for underserved communities. A key highlight was the successful implementation of a $50,000 health equity grant aimed at improving communication with rural and Spanish-speaking populations in the county.

The grant, awarded by the National Association of City and County Health Officials, allowed the health department to focus on addressing gaps in communication that were identified during the COVID-19 pandemic. The initiative included the launch of a WhatsApp channel specifically for Spanish speakers, which has already garnered over 270 sign-ups. This channel enables two-way communication, allowing residents to receive timely health information and ask questions without needing to provide personal details.

In addition to the WhatsApp initiative, the health department utilized direct mail campaigns to reach over 7,700 households, promoting various health services and the new communication tools. The department also engaged with seasonal workers through events, providing information about health services and resources available to them.

The meeting underscored the importance of adapting communication strategies to meet the needs of diverse community members, especially as the county prepares for the influx of visitors expected during the 2034 Olympics. The board expressed enthusiasm for the new tools and strategies, emphasizing the need for ongoing outreach and engagement to foster trust and understanding within the community.

As the health department continues to refine its communication efforts, it aims to build on the lessons learned from the pandemic and ensure that all residents have access to vital health information. The board's commitment to health equity and effective communication reflects a proactive approach to public health in Summit County.