Sioux Falls explores billboard zoning and height regulations near I-90

During the March 6, 2025, meeting of the Brandon Planning & Zoning Commission, discussions centered on the regulation of signage in the city, particularly in relation to the Interstate 90 area. The meeting highlighted the complexities surrounding billboard and store sign regulations, as well as the potential need for an overlay district to address these issues.

Commission members examined existing signage regulations, referencing examples from other regions, including Sioux Falls and areas in Minnesota. A key point of discussion was the height and visibility of signs, especially given the significant elevation changes near the interstate. It was noted that the height from the base of the loop road to the interstate interchange is approximately 30 feet, which could impact how signs are perceived by drivers.

The commission also addressed feedback from a recent meeting with local developers and the chamber of commerce. There was no consensus on whether to establish an overlay district, but there was a notable interest in allowing existing billboards to remain without counting against the properties they occupy. This feedback indicates a desire for flexibility in signage regulations to accommodate both current and future developments.

As the meeting progressed, it became clear that the commission faces a decision on whether to pursue a variance process to address these signage concerns, as the establishment of an overlay district would require a more extensive process. The discussions underscored the importance of balancing community aesthetics with the needs of businesses, particularly in high-traffic areas like Interstate 90.

In conclusion, the Brandon Planning & Zoning Commission's deliberations reflect ongoing challenges in urban planning, particularly regarding signage regulations. The outcome of these discussions will likely influence future developments and the visual landscape of the city. The commission is expected to continue exploring options to address these issues in upcoming meetings.