[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":72,"_73":56,"_74":56},"mediaId",6642831,"mediaKeyId","2533264-eaa7a40ca8f030efe381a35174140297","parentId",2533264,"title","Commission adds single blade sign criterion for mixed-use site to aid pedestrian wayfinding","audioSeconds",1700,"startMs",4306000,"endMs",6006000,"viewUrl","/Search/View?dp=1&key=2533264-eaa7a40ca8f030efe381a35174140297&start=4306&end=6006","thumbnailUrl","https://assets.pipeline.soar.com/2533264-eaa7a40ca8f030efe381a35174140297/thumbnail_4306000.jpg","articleUrl","/articles/6642831/California/Commission-adds-single-blade-sign-criterion-for-mixed-use-site-to-aid-pedestrian-wayfinding","mediaUrl","https://secure.pipeline.soar.com/6642831-c3e07c8f79e9e163a452f3502bb237e8/orig.mp4?Expires=1775303170&Signature=VOEWSBPpy7MOPEaEs-AUB8~gzaVLU-Q7ghTTA0sYXgbL1tkvZ-MhKCXfd4ObFqJuj2AdXkZPvI-6gozKIzyUgv55wNhiSQaqlEKYLShe5rXFAWkJjJG6ULQiZbHN3E9V0s5HowKkIUA9mvfJp8mpXZNjnrtAF05yE0p4Eg~wzuWDOb0-ifqsc~HHIn0xnfPeEcfCRiUmbxE8T7j3H9z9DsEtEVxNdyJM6kvCQOirGNIs0BXq~2SZZ~yynIgpctuM9MXusQluBUnOzk-D6lWi4XkQf8NcPUduysgW07kIXHUxcd1H1kdVcLx3B9hJgaoe5hrcbLgn5YT3yHxKQU5k5A__&Key-Pair-Id=KUT5TJCACFTXG","author","","date","2025-03-10T23:11:37Z","article","The Design Review Commission approved a narrow change to an existing master sign program to permit a single illuminated blade (projection) sign for a tenant in a mixed-use development near Las Tunas Drive. The item, planning case MSP25001, passed by a 5-0 roll-call vote on March 10.

Staff said the amendment adds one page to a previously approved sign program to allow a single blade sign for the K Pop Republic tenant located inside a pedestrian walkway that connects the parking area with a main street. The blade sign proposed is a double-faced box approximately 16 inches by 24 inches (about 2.6 square feet) with an internal light; the applicant asked for a design that provides visual contrast and legibility for pedestrians using the corridor.

Designer Dennis Reitz told the commission the corridor is narrow and the tenant does not have direct street frontage, so a modest blade sign visible from both directions would better identify the storefront than a conventional wall sign located above the storefront. Reitz said a halo-illumination treatment — the standard for the rest of the project — would be difficult to fabricate at this small scale; he proposed an internally illuminated outline execution so the sign reads at night but remains visually understated.

Commissioners asked about nighttime readability and whether the change would set a precedent for other tenants. Staff clarified and the applicant confirmed the approval applies only to this singular tenant space; any future tenant requesting a similar blade sign at other locations on the site would need to return to the commission. Commissioners praised the submission’s clarity and the applicant’s representative provided a photograph showing the actual installed sign during the public hearing.

Commissioner comments praised the proposal as an appropriate, small-scale solution that supports pedestrian activity in the alleyway; several commissioners said the package was clear and complete. The motion to approve MSP25001 carried by roll call: Commissioners Chang, Chu, Romo, Sala and Lopez voted yes.","mediaType","Video","parentTitle","Design Review Commission Special Meeting - March 10, 2025 - City of San Gabriel","oneSentenceSummary","The commission approved a limited master sign program modification to allow a single illuminated blade sign for a tenant (K Pop Republic) in a pedestrian alley at a mixed-use project near Las Tunas Drive, citing its small size and pedestrian orientation.","taxTitle","San Gabriel, Yuba County, California","taxId",79252,"location","California","headline","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":72,"_73":56,"_74":56},6642837,"Design Review Commission approves updated master sign program for 140 West Valley Boulevard plaza",3759,317000,4076000,"/Search/View?dp=1&key=2533264-eaa7a40ca8f030efe381a35174140297&start=317&end=4076","https://assets.pipeline.soar.com/2533264-eaa7a40ca8f030efe381a35174140297/thumbnail_317000.jpg","/articles/6642837/California/Design-Review-Commission-approves-updated-master-sign-program-for-140-West-Valley-Boulevard-plaza","https://secure.pipeline.soar.com/6642837-371a488ce2dcc5d29e3699bf73f7050c/orig.mp4?Expires=1775303170&Signature=n7NUwm0iTfpn-Hamiz36K78LjoN-fDBQLPbbA70e5wBFfa3QNutz4Mm~AdszhaJn1A4a9QUQJFG-s19icKXg128zZB00b1v0hhHrkiO5EbGsihlxkq~4EeVMM9cst0BttP7vRLp3shnyaQ8jcqvXKEEqg222KTMJoO-w42Y2rjSjdlx7jUPMpneeEfYTEOyhhUOY0BcMu9Eb-GtVeVyVx5-SMMH-PFlbY4-DxAbFZjcUQOAf585yx20RPphKrd-Kg6m6RpY6drqPsT3ELlPVMYuqfJLv9yfYaC-f5ENA0HKIqkHdC2qSiukZ3njR3ugtwwTDYPqKvLuKtquEJN7plg__&Key-Pair-Id=KUT5TJCACFTXG","The Design Review Commission on March 10 approved a revised master sign program for the commercial plaza at 140 West Valley Boulevard, adopting updated criteria for wall signs, blade signs, vehicle wayfinding and two pylon signs while keeping final design approval with city staff.

The commission voted 5-0 to approve planning case MSP21-006, acting on a staff recommendation that concluded the update is consistent with the city’s General Plan and is categorically exempt from the California Environmental Quality Act under the existing-facilities exemption (CEQA Guideline section 15301). The updated program replaces a sign program that the staff said dated from the early 1990s.

The plaza is approximately 12.6 acres and currently includes roughly 218,000 square feet of commercial space. The revision the commission approved establishes criteria allowing a mix of channel letters (front-lit, reverse or halo), upper- and lower-case lettering, blade signs and vehicle wayfinding signs. The application submitted by Studio ADS and the property owner also shows two entry pylon signs (one on Valley Boulevard and one on Del Mar Avenue) and a plaza identification sign at a corner location.

Commissioners focused much of their discussion on how individual tenant signs will be administered under the new program. The designer and applicant representatives said tenant signs will be limited primarily by a square-footage allocation tied to storefront frontage, and that the landlord must sign off on any tenant submittal before it is submitted to the city. Studio ADS representatives said they will review tenant proposals for design quality and consistency, but staff and commissioners confirmed the city retains final authority to approve or deny any sign application at the counter. \"The property owner's signature would indicate that they have at least looked at what's being submitted to the city, but the criteria still must match the master sign program,\" staff told the commission.

Commissioners also questioned several presentation inconsistencies in the packet. Commissioner Chang and others flagged a vehicle wayfinding rendering on sheet 26 in which a people-height figure made an 8-foot sign look much shorter; the applicant acknowledged the image scale was incorrect and said the actual sign would sit roughly 5 feet to the bottom of the sign and 8 feet overall so it would not be a pedestrian hazard. The commission requested a corrected graphic to show the accurate proportions. Staff also confirmed two pages from the earlier submittal — the tenant wayfinding and pedestrian directional directory signage — were omitted from the simplified criteria presented at this meeting and will not be approved as part of MSP21-006 unless the owner later returns with additional information.

Commissioners discussed language on wall signage. The packet specifies that primary wall signs must be in English and that non-English characters are permitted only as part of a logo; commissioners and the applicant discussed a roughly 20% proportion guideline to keep English as the dominant informational language on tenant signs. Commissioners asked staff to capture these clarifications and the other conditions discussed at the hearing in a final, consolidated master sign program document for the city file.

Studio ADS partner Milton Solomon and leasing manager Justin Chan addressed how the owner intends to manage tenant submissions. Solomon emphasized that the landlord and the designer would act as gatekeepers to ensure consistent size and quality, while Chan confirmed the building has been repainted in a lighter gray intended to provide contrast for the main project logo. Commissioners emphasized the importance of a clear final document because future city staff will rely on it when reviewing tenant sign applications.

The motion to adopt MSP21-006 passed by roll call: Commissioners Chang, Chu, Romo, Sala and Lopez voted yes. Commissioners asked that the applicant provide a final updated master sign program that incorporates the conditions and clarifications discussed at the meeting for the city project file.","The Design Review Commission on March 10 approved an updated master sign program for the 140 West Valley Boulevard commercial plaza, adopting new criteria for wall, blade and pylon signs while retaining city review as the final approval step for individual tenant signs.","actionData","errors"]

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Commission adds single blade sign criterion for mixed-use site to aid pedestrian wayfinding

Design Review Commission approves updated master sign program for 140 West Valley Boulevard plaza