Modesto City Council approves digital billboard agreement with Outfront Media LLC

During the recent Modesto City Council meeting, a significant decision was made regarding the installation of a digital freeway billboard at 2024 West Orangeburg Avenue. The council unanimously approved two resolutions: one for an operating agreement with Outfront Media LLC and another for a conditional use permit for the billboard.

The discussion included a public hearing where resident Emerson Drake raised concerns about potential future relocations of the billboard. He questioned whether the city would be held accountable if suitable land for relocation was not available after the initial five-year period. City staff clarified that while they would work closely with the applicant to find an appropriate relocation site if needed, the city would not be physically liable for the relocation itself. Additionally, the city will waive application fees associated with any necessary relocations after the five-year mark.

This decision reflects the city’s ongoing efforts to enhance local infrastructure while addressing community concerns about future developments. The council's approval of the billboard is expected to contribute to the city's advertising landscape, potentially generating revenue and increasing visibility for local businesses.

As the city moves forward with this project, residents can anticipate further discussions on how such developments will integrate with Modesto's growth and urban planning goals.