Illinois lawmakers have introduced Senate Bill 49, a significant legislative measure aimed at enhancing consumer protection in the digital age. Proposed by Senator Sue Rezin and introduced on March 12, 2025, the bill seeks to amend the Consumer Fraud and Deceptive Business Practices Act by establishing mandatory customer support services for high-impact social media companies operating within the state.

The primary objective of Senate Bill 49 is to ensure that users of major social media platforms have access to a responsive and effective support system for reporting harmful content. Under the bill, companies generating over $3 billion in annual revenue and boasting at least 300 million monthly active users will be required to provide a customer support service at no cost. This service must respond to user complaints within one business day and actively communicate with customers until their issues are resolved or deemed unsolvable.

Key provisions of the bill include a structured timeline for responses and resolutions, with companies required to update customers every three business days. Non-compliance could result in fines of $1,000 per day per violation, with collected fines directed towards mental health awareness initiatives in Illinois.

The introduction of this bill has sparked notable discussions among lawmakers and stakeholders. Proponents argue that it addresses the growing concerns over online safety and the responsibility of social media platforms to protect their users from harmful content. Critics, however, raise concerns about the potential burden on companies and the feasibility of implementing such extensive support systems.

The implications of Senate Bill 49 extend beyond consumer protection; it also highlights the increasing scrutiny of social media companies and their role in safeguarding user welfare. Experts suggest that if passed, this legislation could set a precedent for similar measures in other states, potentially reshaping the landscape of digital customer service.

As the bill moves through the legislative process, its future remains uncertain. However, its introduction marks a significant step towards holding high-impact social media companies accountable for the safety and well-being of their users in Illinois.