Commission approves Utah Stories advertorial to boost tourism outreach

The Travel Council Advisory Board held a regular meeting on March 12, 2025, in Grand County, Utah, focusing on recent promotional activities and future strategies for tourism enhancement. The meeting began with a review of the council's participation in a recent event, where members expressed appreciation for the interactions and presence in Moab. It was suggested that the council should attend the event again next year with a well-prepared strategy to maximize their impact.

Discussion turned to the financial aspects of the event, specifically the costs associated with booth rentals. Members noted that while they had received a discount for two booths, there were concerns about the effectiveness of having both staffed adequately. It was proposed that the council consider either reducing to one booth or ensuring proper staffing to justify the expenses incurred.

The meeting then shifted to updates regarding a collaboration with Utah Stories, where the council had approved an expedited advertisement to promote tourism. This advertorial was created quickly due to endorsements from the commission administration and some commissioners, aiming to attract visitors from the Wasatch Front. The council plans to monitor the performance of this advertisement over the next month before deciding on future investments.

Lastly, updates were provided on the Berlin market strategies, emphasizing the importance of understanding competitive dynamics in tourism. The council acknowledged the value of having staff present at such events to gain insights and develop effective marketing strategies.

Overall, the meeting highlighted the council's commitment to enhancing tourism through strategic planning and collaboration, with a focus on evaluating past efforts to inform future actions. The next steps include reviewing the performance metrics of the recent advertisement and preparing for future promotional events.