Courtney Liddiard, a seasoned business leader from Rexburg, Idaho, made a compelling case for his confirmation to the Idaho Department of Parks and Recreation (IDPR) Board during a Senate Resources & Environment meeting on February 24, 2025. Liddiard, who previously served as CEO of Ball Ventures, expressed a strong desire to leverage his extensive experience in real estate and business to make a meaningful impact in the role.

In his opening remarks, Liddiard emphasized the importance of maximizing the state's assets and improving operational efficiency within the department. "How can we run more efficiently? What's the return on assets?" he asked, highlighting his focus on financial accountability and strategic management. His approach aligns with the board's mission to operate similarly to a business, which he believes is crucial for enhancing the department's effectiveness.

Senator O'Connell probed Liddiard on his plans for maximizing profits within the department, to which Liddiard responded with enthusiasm about the potential for implementing demand pricing strategies, akin to those used in the hotel industry. He noted that understanding market dynamics and ensuring employee satisfaction are vital components of successful management.

Liddiard also addressed the time commitment required for the board position, indicating that while formal meetings occur quarterly, the real engagement involves ongoing communication and collaboration among board members. He acknowledged the difference between the stated and actual time commitments, emphasizing the need for active involvement in addressing the department's challenges.

As the meeting concluded, Liddiard's passion for public service and commitment to making a difference resonated with committee members, setting the stage for his potential contributions to Idaho's parks and recreation initiatives.