ETSU's College of Business and Technology reports record enrollment and new academic programs

The East Tennessee State University (ETSU) Board of Trustees meeting on November 17, 2023, highlighted significant developments within the College of Business and Technology, which has seen record enrollment and the introduction of new academic programs. The college, now home to 3,072 students, has experienced a 16% growth over the past two years, surpassing its previous enrollment high of 2,890 students in 2017.

During the meeting, the college's leadership discussed its strategic focus on creating interdisciplinary programs that blend business and technology. Notable new offerings include a hospitality and tourism concentration, which aims to fill a gap in the curriculum, and enhancements to the MBA program, allowing students to complete their degrees in one year through accelerated course formats. The introduction of concentrations in business analytics, cyber security management, and health care marketing further exemplifies the college's commitment to adapting to contemporary job market demands.

The college is also developing a new interdisciplinary digital development program, which will integrate skills from both computing and digital media, preparing students for careers in game design and web development. Additionally, a fintech program is in the works, responding to the growing demand for expertise in financial technology—a field currently lacking representation in Tennessee's higher education landscape.

Efforts to improve student retention were underscored by the introduction of a first-year experience course for business students, aimed at engaging them early in their academic journey. The college has also launched the Andrew Leadership Academy, which focuses on developing leadership skills through service learning.

Community engagement initiatives were highlighted, including partnerships with local organizations such as East Tennessee Children's Hospital, where students are developing virtual reality training resources. The college has also hosted events like the Appalachian Highlands economic forum and supply chain summit to foster connections with the professional community.

In conclusion, the meeting showcased the College of Business and Technology's proactive approach to expanding its academic offerings and enhancing student experiences, positioning itself as a leader in business and technology education in the region. The board expressed optimism about the college's direction and the potential for further growth and innovation in the coming years.