Senate Bill 430 addresses online pricing transparency in Oregon consumer transactions

March 13, 2025 | Labor and Business, Senate, Committees, Legislative, Oregon


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Senate Bill 430 addresses online pricing transparency in Oregon consumer transactions
The Oregon Senate Committee on Labor and Business convened on March 13, 2025, to discuss significant consumer protection legislation, specifically Senate Bill 430. This bill aims to enhance transparency in online pricing by requiring sellers to disclose all fees associated with a purchase upfront, a move that addresses growing concerns over deceptive pricing practices.

Senator Floyd Pruzanski, the bill's sponsor, emphasized the need for clarity in online transactions, citing personal experiences where unexpected fees were added at the final stages of purchasing. He described these additional charges as "gotcha fees," which can mislead consumers and undermine trust in online commerce. The proposed legislation seeks to eliminate such practices by mandating that any seller offering goods or services to Oregon residents must include all applicable fees in the advertised price, with exceptions for government-imposed taxes and reasonable shipping charges.

The committee's discussions highlighted the importance of consumer awareness and the need for businesses to be transparent about pricing. Senator Pruzanski noted that many consumers have expressed frustration over hidden fees, which can lead to a lack of informed decision-making. The bill aims to empower consumers by ensuring they know the total cost before confirming a purchase, thereby allowing them to make more informed choices.

Leslie Wu, representing the Oregon Department of Justice, supported the bill, explaining that it aligns with existing consumer protection laws and reflects similar regulations already in place in states like California. Wu clarified that the legislation is not intended to restrict pricing but rather to ensure that consumers are fully informed about the costs they will incur.

The committee also addressed concerns regarding the potential impact of the bill on businesses, particularly national brands that may have varying pricing structures based on location. However, the consensus among committee members was that the bill's focus on disclosure would not hinder businesses but rather promote fair practices in the marketplace.

In addition to Senate Bill 430, the committee briefly introduced Senate Bill 1061, which is currently without amendments or subsequent referrals. The discussions surrounding both bills reflect a broader commitment within the Oregon legislature to enhance consumer protections and promote transparency in business practices.

As the committee continues to evaluate these measures, the implications for both consumers and businesses in Oregon remain significant. The anticipated next steps include further public hearings and potential amendments to ensure the legislation effectively addresses the concerns raised during discussions.

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