Idaho Potato Commission unveils new black and white license plates for fundraising

Idaho's iconic potato industry is set to gain a fresh spotlight with the introduction of two new specialty license plates, as discussed in the Senate Legislative Session on March 13, 2025. The plates, featuring a black design with white lettering and a white plate with teal lettering, aim to celebrate the state's rich agricultural heritage and promote the Idaho Potato Commission.

The black and white plate, priced at $70 for the first year, allocates $25 to the Potato Commission and $45 to the state highway account. In subsequent years, the renewal fee drops to $50, with $15 going to the commission and $35 to highway funds. This initiative not only honors the historical significance of potatoes in Idaho—dating back to the first potato-themed license plate in 1928—but also responds to the high demand for black and white plates among residents.

Senators highlighted the economic impact of the potato industry, emphasizing its role as a cultural staple and a significant driver of the state's economy. The discussion included anecdotes about local potato products, such as potato ice cream and chocolate milk, showcasing the versatility of this beloved crop.

The Idaho Potato Commission's efforts to maintain the state's potato legacy were underscored, with plans for continued advertising and promotion, including the iconic Idaho potato truck traveling across the U.S. This initiative not only aims to boost local pride but also to ensure that Idaho potatoes remain a recognized and celebrated product nationwide.

As the state prepares to roll out these new plates, the Senate's discussions reflect a commitment to honoring Idaho's agricultural roots while fostering economic growth through innovative marketing strategies.