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Texas Tourism Council outlines marketing plan for domestic and international visitors

March 13, 2025 | 2025 Introduced Bills, House , 2025 Bills , Texas Legislation Bills, Texas


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Texas Tourism Council outlines marketing plan for domestic and international visitors
On March 13, 2025, Texas lawmakers introduced House Bill 5013, a significant legislative proposal aimed at revitalizing the state's tourism sector and regulating the horse racing industry. The bill seeks to address the growing need for enhanced tourism strategies while simultaneously phasing out greyhound racing in Texas.

The primary purpose of House Bill 5013 is to develop a comprehensive marketing plan to attract both domestic and international visitors to Texas. Key provisions include establishing partnerships with various state agencies, such as the Parks and Wildlife Department and the Texas Historical Commission, to streamline efforts in promoting tourism. The bill also emphasizes the importance of supporting local communities in developing tourist attractions and enhancing the state's appeal as a host for national and international sporting events.

A notable aspect of the bill is its focus on the horse racing industry. While it aims to promote horse racing, it explicitly prohibits greyhound racing, marking a significant shift in Texas's approach to animal racing. This prohibition has sparked debates among stakeholders, with proponents arguing that it reflects changing societal values regarding animal welfare, while opponents express concerns about the economic impact on communities that rely on greyhound racing for revenue.

The economic implications of House Bill 5013 are substantial. By fostering tourism, the bill could lead to increased job creation and revenue generation for local businesses. However, the elimination of greyhound racing may result in job losses and economic challenges for those involved in the industry. Experts suggest that the bill's success will depend on the state's ability to effectively implement its tourism strategies and support displaced workers.

As discussions around House Bill 5013 continue, its significance extends beyond tourism and racing regulations. It reflects broader trends in Texas's legislative priorities, emphasizing sustainable tourism development and animal welfare. The bill's future will likely hinge on the balance between promoting economic growth and addressing ethical concerns, making it a pivotal topic in the ongoing legislative session.

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This article is based on a bill currently being presented in the state government—explore the full text of the bill for a deeper understanding and compare it to the constitution

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Scribe from Workplace AI
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