The City of Franklin has officially declared November 30, 2024, as Small Business Saturday, encouraging residents to support local businesses during the holiday season. This proclamation, presented by Mayor Bobby Cutchins during the city council meeting on November 25, highlights the vital role small businesses play in the economy, accounting for 99.7% of firms with paid employees and creating 62% of net new jobs since 1995.

The council emphasized the importance of small businesses, noting that they employ nearly half of the private sector workforce in the United States. Acknowledging the community's support, the proclamation states that 79% of consumers recognize the significance of shopping at local establishments, with many expressing a desire to shop small throughout the year.

In addition to the proclamation, the council discussed promotional efforts by the Franklin-Southampton Economic Development Inc. (FSCDI) to boost local shopping. The organization plans to promote Small Business Saturday through local media and community outreach, aiming to maximize participation during this crucial shopping period.

As the holiday season approaches, the city council's resolution serves as a reminder of the impact that supporting local businesses can have on the community's economy and vitality. Residents are encouraged to take part in Small Business Saturday and continue to support local merchants throughout the year.