Scout Digital president outlines challenges for Vermont's small businesses in digital marketing

Vermont's small businesses are set to receive crucial support as discussions around data privacy and digital marketing take center stage in a recent Senate Institutions meeting. Nathaniel White, president of Scout Digital, emphasized the importance of digital marketing for local businesses, which make up a significant portion of the state's economy.

During the meeting, White highlighted the challenges faced by small businesses, particularly in navigating compliance issues related to digital marketing. He pointed out that approximately 90% of Vermont's businesses employ 20 or fewer people, underscoring their role as a vital employment driver in the region. White noted that changes to legislation, specifically the removal of the private right to action from S.93 to S.71, could alleviate some of the pressures these businesses face.

He illustrated the impact of these challenges with the example of Vermont Frames, a timber frame home building company. White explained that such businesses are already squeezed by rising import costs and the complexities of reaching their target audience through digital marketing. Without the right data, these companies struggle to grow and maintain traditional jobs in Vermont, such as timber frame carpentry.

The meeting underscored the need for continued support and thoughtful legislation that considers the unique challenges of small businesses in Vermont. As the state moves forward, the implications of these discussions could significantly influence the growth and sustainability of local enterprises, ensuring they remain a cornerstone of the Vermont economy.