Cannon Mountain proposes new season pass tiers and price adjustments for 2025

Cannon Mountain is set to implement a new pricing structure for its winter season passes, aimed at enhancing clarity and encouraging early purchases. During a recent Fiscal Committee meeting, Jay Swirth, general manager at Kenna Mountain, outlined the proposed changes, which include a price freeze for early bird passes and a slight increase for off-season rates.

Starting May 1, 2025, Cannon Mountain will introduce an expanded off-season tier, with most prices rising by 1.8%. Notably, the price for the U29 group will see a higher increase of 3.8%. The early bird pricing, which is now aligned with Tier 1 rates, will remain unchanged, allowing customers to purchase passes at the same price as the current season.

A significant addition to the pricing structure is the creation of an "in-season" tier, which will apply to passes sold after the RSA deadline for New Hampshire residents. This tier is designed to encourage advanced commitment from guests, a strategy that has proven effective at other ski resorts. The in-season pricing for non-residents will take effect on November 28, coinciding with the anticipated opening date of the mountain.

Swirth emphasized that the majority of pass sales occur in the spring and summer, particularly among out-of-state visitors. He noted that New Hampshire residents tend to purchase their passes later in the season, which may contribute to the need for clearer pricing communication.

The proposed changes aim to streamline the purchasing process and provide better value for both residents and visitors, ensuring that Cannon Mountain remains competitive in the ski industry. As the new pricing structure rolls out, stakeholders will be watching closely to see how these adjustments impact sales and customer engagement in the upcoming season.