Dairy West expands initiatives to boost Idaho and Utah dairy industry engagement

The Senate Agricultural Affairs Meeting held on March 11, 2025, focused on the Idaho Dairy Products Commission and its initiatives to promote the dairy industry in Idaho. The meeting featured presentations from key representatives, including Chairman Don Galswick, who outlined the commission's mission to inspire trust and increase demand for dairy products.

The Idaho Dairy Products Commission, a democratically elected board, oversees approximately 350 dairy operations in the state, which ranks third in milk production nationally. The commission operates 19 processing plants, representing 12 companies, and collaborates with the Utah Dairy Commission through the Dairy West Board to enhance regional efforts.

A significant portion of the meeting was dedicated to discussing funding mechanisms for the dairy industry. Dairy producers are assessed a fee of 15 cents for every hundred pounds of milk produced, with 5 cents allocated to the National Dairy Board and 10 cents retained for local marketing, research, and education efforts. Additionally, 1 cent is collected for lobbying efforts through the Idaho Dairymen's Association.

The commission emphasized its commitment to innovation and community engagement, highlighting initiatives aimed at educating children about agriculture and promoting dairy consumption in schools. They have developed programs to ensure dairy products are included in school menus and have partnered with athletic organizations to promote chocolate milk as a preferred recovery beverage for athletes.

The meeting also addressed marketing strategies, including the use of social media influencers to reach younger audiences and the introduction of dairy products in high-traffic areas of grocery stores to boost sales. The commission reported successful returns on advertising investments, demonstrating effective engagement with consumers.

Sustainability was a key theme, with representatives noting that dairy farmers have significantly reduced water usage in recent years. The commission aims to communicate these sustainability efforts to consumers, reinforcing the message that dairy farming practices are environmentally responsible.

Overall, the meeting underscored the Idaho Dairy Products Commission's proactive approach to enhancing the dairy industry's presence and sustainability in the region, while fostering community connections and consumer trust.