Oregon City tourism leaders unite to promote local attractions and draw visitors

The City Commission Special Interview Meeting held on March 4, 2025, in Oregon City focused on enhancing tourism and promoting local attractions. Key discussions centered around the need for a Destination Marketing and Management Organization (DMMO) to unify various tourist assets in the area, such as the historic sites, the end of the Oregon Trail, and the scenic river.

Commission members emphasized that while Oregon City has numerous attractions, they currently do not work together effectively to draw visitors for extended stays. One participant highlighted the importance of creating a cohesive marketing strategy to encourage tourists to spend more time—and money—in the city. This sentiment was echoed by others who noted that many potential visitors are unaware of what Oregon City has to offer.

Several attendees shared personal experiences of discussing Oregon City with friends from nearby areas, such as Portland and Vancouver. They noted that many people outside the city are unaware of its attractions and often question why they should visit. Participants stressed the need for better communication and marketing to inform potential visitors about local offerings, including restaurants and recreational activities.

The meeting also featured discussions about the role of individuals in promoting tourism. One candidate for the DMMO board expressed a desire to contribute by leveraging their experience in the local tourism sector, specifically through outdoor activities like kayaking. They emphasized the importance of a multifaceted approach to tourism that encompasses various attractions rather than focusing on isolated events.

In conclusion, the meeting underscored the potential for growth in Oregon City's tourism sector through improved collaboration and marketing efforts. The establishment of a DMMO is seen as a crucial step toward achieving this goal, with the aim of transforming Oregon City into a more prominent destination for both local and out-of-town visitors.