The Plaquemines Parish Council convened on November 14, 2024, to discuss several key agenda items focused on regional collaboration and the ongoing rebranding efforts of the Plaquemines Port Harbor and Terminal District.

The meeting commenced with a discussion on a Cooperative Endeavor Agreement (CEA) with the Regional Transit Authority (RTA). Council members expressed their support for this initiative, highlighting its importance in fostering regional partnerships, particularly in relation to ferry services. The motion passed unanimously with an 8-0 vote.

Following this, the council addressed an ordinance that authorizes the executive director of the port, Charles Tillotson, to advance Phase 2 of the port's rebranding campaign, which is being facilitated by Palmer Advertising. Commissioner Schultz sought clarification on the specifics of Phase 2, emphasizing the need for public awareness regarding the campaign's objectives. Tillotson explained that this phase will encompass a comprehensive public relations and advertising strategy, including graphic design, social media outreach, and community engagement efforts. The goal is to effectively promote the new logo and website, ensuring that the community is informed about the port's developments.

Additionally, a survey is planned as part of this phase to establish a baseline understanding of public perception regarding the port. This data will be crucial for measuring the campaign's success over the next couple of years. The funding for this initiative is already allocated in the budget.

The meeting concluded with discussions about the need for further presentations regarding the branding materials, which are currently restricted to internal commission members. The council acknowledged the importance of keeping all members informed and committed to scheduling additional meetings to address outstanding questions.

Overall, the meeting underscored the council's commitment to enhancing regional cooperation and effectively communicating the port's rebranding efforts to the public.