Pinal County launches Certified Tourism Ambassador program to boost local engagement

During the recent City Council Study Session held on March 17, 2025, in Casa Grande, Arizona, discussions centered on enhancing local tourism through the Certified Tourism Ambassador (CTA) program. This initiative aims to equip community members with knowledge about local attractions and history, ultimately fostering a more vibrant tourism sector.

The CTA program, which originated from a company in Phoenix, offers a one-day course designed for individuals interested in becoming certified tourism ambassadors. Participants, including employees from restaurants, hotels, and city services, will learn about key points of interest in the area. This training is expected to empower them to better engage with visitors and promote local attractions, addressing a common concern that residents often feel there is little to do in Casa Grande.

Michelle Carpenter from the Pinal County office is collaborating with the city on this initiative, and they plan to audit a Tucson class in April for further insights. The program's goal is to create a knowledgeable base of ambassadors who can effectively communicate the unique offerings of Casa Grande, thereby encouraging visitors to explore the area rather than seeking entertainment elsewhere.

Council members expressed enthusiasm for the program, highlighting its potential to boost local tourism and community engagement. They noted the importance of balancing efforts between tourism promotion and chamber activities, emphasizing that both sectors play a crucial role in the community's growth. The discussion also touched on the significance of events like the Taco Fest and the need for a comprehensive community calendar to promote various local happenings.

In conclusion, the City Council's focus on the CTA program reflects a strategic effort to enhance tourism in Casa Grande. By training local ambassadors, the city aims to improve visitor experiences and showcase the diverse activities available, ultimately contributing to the community's economic development. As the program progresses, further updates are anticipated, signaling a commitment to fostering a vibrant local tourism landscape.