Casa Grande Chamber of Commerce rebrands and launches tourism initiatives for 2024

In the heart of Casa Grande, Arizona, city officials gathered for a pivotal study session on March 17, 2025, where discussions centered on the burgeoning tourism department and its impact on the local economy. The atmosphere buzzed with anticipation as members of the Chamber of Commerce and the newly established tourism office shared their visions for the future.

Renee, a representative from the Chamber, highlighted the recent rebranding efforts that have transformed the organization from the "Greater Casa Grande Chamber of Commerce" to a more vibrant identity that aligns with the tourism office. This change aims to enhance the city’s appeal to visitors and potential residents alike. “We wanted to connect our look with the tourism office,” she explained, emphasizing the importance of a unified approach to marketing Casa Grande as a destination for leisure and living.

One of the standout achievements discussed was the inaugural Southwest Taco Fest, which attracted nearly 2,600 attendees despite challenging weather conditions. This event not only showcased local culture but also fostered community spirit, with families expressing their delight in the city’s ability to host such engaging activities. “It was a great success,” Renee noted, reflecting on the positive feedback from participants and sponsors alike.

As the meeting progressed, Eric Snyder, the tourism and marketing manager, took the floor to outline the strategic direction of the tourism office. He introduced the Tourism Advisory Group (TAG), a diverse coalition of local stakeholders, including hospitality leaders and city officials, dedicated to enhancing tourism in Casa Grande. “Our vision is to steward experiences and attractions that strengthen our community and enhance our local economy,” Snyder stated, underscoring the collaborative effort to market Casa Grande beyond its borders.

The session also touched on the significant grant received from the Visit Arizona initiative, which has provided essential funding for the tourism office's development. This support has enabled the launch of marketing campaigns, including billboards along Interstate 10 and a digital presence aimed at attracting visitors from major cities like Phoenix and Las Vegas.

Looking ahead, both Renee and Eric expressed their commitment to refining communication with chamber members and improving events to better meet community needs. With plans for the second annual Southwest Taco Fest already in motion, the excitement for future initiatives is palpable.

As the meeting concluded, it was clear that Casa Grande is on a path to not only boost its tourism sector but also to foster a sense of pride and connection among its residents. The collaborative efforts of the Chamber of Commerce and the tourism office signal a promising future for this vibrant city, inviting all to experience its unique charm.