Laramie Council discusses digital billboard ordinance to support small businesses

The Laramie City Council convened on March 18, 2025, to address several key agenda items, including public hearings on proposed ordinances and community developments. The meeting began with discussions focused on local housing needs and traffic congestion, highlighting the importance of infrastructure improvements.

The first significant topic addressed was the public hearing regarding the amendment of the Laramie Municipal Code to allow digital billboards within city limits. Public comments were invited, and Chris Stratton, a local business advocate, expressed strong support for the amendment. He argued that digital billboards would benefit small businesses by providing a cost-effective advertising solution, reducing waste associated with traditional signage, and enhancing community visibility for local enterprises.

Brett Glass, another community member, echoed Stratton's sentiments, emphasizing the need for competition in the advertising space. He suggested that liberalizing the sign code could lead to lower advertising costs for small businesses, as multiple companies could offer digital billboard services. Glass urged the council to consider amendments that would allow for more competition beyond the current provider, Lamar.

Following these discussions, the council moved on to the next public hearing regarding the Spring Creek Village, Third Filing bridal plat, although no public comments were recorded for this item.

The meeting concluded without further comments on the discussed topics, indicating a focused dialogue on enhancing local business opportunities and addressing community needs through updated signage regulations. The council's next steps will likely involve deliberating on the proposed amendments and considering the feedback received during the public hearings.