In the heart of Winnsboro, Texas, the Mainstreet Board convened on March 18, 2025, to discuss strategies aimed at revitalizing local businesses through enhanced marketing efforts. The atmosphere was charged with a sense of purpose as board members explored ways to increase visibility and foot traffic for the town's merchants.

Central to the meeting was the board's commitment to creating a "living document" that would guide their marketing strategies. This document is designed to be flexible, allowing for adjustments based on measurable outcomes. Board members emphasized the importance of tracking advertising efforts and conducting business surveys to gauge the effectiveness of their initiatives. "If we exceed 40% in the first quarter, we'll go back and amend it," one member noted, highlighting their proactive approach to adapting strategies based on real-time results.

The discussion revealed a common theme among local merchants: a desire for increased foot traffic and effective advertising. Many business owners expressed uncertainty about how to attract more customers, often relying on the board for guidance. "Their biggest ask is foot traffic and advertising," a board member remarked, underscoring the merchants' need for support in driving sales.

Innovative ideas emerged during the meeting, including the possibility of collaborative advertising campaigns that would promote local attractions and services. Suggestions ranged from creating packages that combine experiences—like attending a show, enjoying a spa treatment, and staying at a local Airbnb—to targeted advertisements in nearby publications. "We did our first advertisement in a while just for that, in a Tyler publication," one member shared, reflecting on the potential for reaching a broader audience.

As the board delved deeper into defining success, they recognized the need for measurable goals. Discussions centered around how to quantify "business awareness" and the effectiveness of marketing strategies. Members agreed that a comprehensive marketing strategy plan for the year would be essential, detailing specific actions such as the number of ads to be placed and promotional packages to be offered.

The meeting concluded with a renewed sense of collaboration among board members and local businesses. There was a shared understanding that fostering a supportive community atmosphere could enhance business referrals and reduce competition. "They felt that reengaging could really be more valuable," one member noted, emphasizing the importance of building relationships among local businesses.

As Winnsboro moves forward, the Mainstreet Board's commitment to strengthening business awareness through improved marketing strategies promises to create a vibrant and interconnected community, where local merchants can thrive together.