[{"_1":2,"_87":-5,"_88":-5},"loaderData",{"_3":4,"_26":27},"root",{"_5":6,"_17":10,"_18":19,"_20":21,"_22":10,"_23":-5,"_24":-5,"_25":10},"user",{"_7":8,"_9":10,"_11":10,"_12":-5,"_13":-5,"_14":15,"_16":-5},"roles",[],"isAuthenticated",false,"isPremium","planName","subscriptionStatus","featureFlags",{},"insightsBudget","isDevelopmentHost","userPreferences",{},"recaptchaSiteKey","6LcvOJcUAAAAAHsB-gPGfGktcRlKpH7OTIU_dMTD","isImpersonating","impersonation","affiliateStatus","isFreedomPortal","routes/v2/article/layout",{"_28":29,"_30":31},"notFound",true,"relatedArticles",[32,75],{"_33":34,"_35":36,"_37":38,"_39":40,"_41":42,"_43":44,"_45":46,"_47":48,"_49":50,"_51":52,"_53":54,"_55":56,"_57":58,"_59":60,"_61":62,"_63":64,"_65":66,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},"mediaId",6121691,"mediaKeyId","2700234-f03f283de563f82a824857466685f4a2","parentId",2700234,"title","Scottsdale commission approves $30,000 matching grant for United Fight League event at WestWorld","audioSeconds",1113,"startMs",1106000,"endMs",2219000,"viewUrl","/Search/View?dp=1&key=2700234-f03f283de563f82a824857466685f4a2&start=1106&end=2219","thumbnailUrl","https://assets.pipeline.soar.com/2700234-f03f283de563f82a824857466685f4a2/thumbnail_1106000.jpg","articleUrl","/articles/6121691/Scottsdale/Maricopa-County/Arizona/Scottsdale-commission-approves-30000-matching-grant-for-United-Fight-League-event-at-WestWorld","mediaUrl","https://secure.pipeline.soar.com/6121691-01725ce2853374cddd52eb1a5acbb07c/orig.mp4?Expires=1771154715&Signature=P6MRQT~hsTqP9sdxul8jtDYLpmLZQE2SUEZFUBfb1xP0wir7e5k8qBCzR0LHKcXFdu2XvjRbaoANEQduxoapgE7YYK5ucSZYutuZfmRCMhszHCMlkiS5rXJR0rqXBxHk5ccDqTnqhmja4VVvlb0JF~3om5nBWky8rkJxigx92a0tD9en5PeRWu86NXMXkPSFU7-lpcd30Qu-MGtaDf1VWP17W6SELF7S1UpHJrGV7ie5sCpHwba1v13VLBFprLdS8Kl3HVu2rzT~hxpV3bwo3fLP5zRcvDrKOJKTsoOK5JwN02e9s9a8zHM778RMh5MB4iu0lcrJlwE8DZ09L61JyQ__&Key-Pair-Id=KUT5TJCACFTXG","author","Scottsdale, AZ","date","2025-03-17T17:40:25Z","article","The Scottsdale Tourism & Events Commission voted to recommend a $30,000 matching grant to United Fight League (UFL) for UFL 6, a mixed martial arts event scheduled for May 2 at WestWorld, after hearing a public presentation from UFL organizers.

Harrison Rogers, identified in the meeting as CEO and founder of United Fight League, told commissioners the event would feature a Scottsdale team vs. an Orange County team, include celebrity fighters and influencers, be streamed on Rumble and broadcast on Vice TV, and that organizers expect substantial national and international impressions. Rogers said the UFL’s stated event budget and projected revenue were both $400,000 on the application and that the promotion plans to treat Scottsdale as one franchise in a regular-season, multi-event league format.

Steve Giggle, a Tourism and Events staff member, explained the matching-event advertising fund requires a dollar-for-dollar match from the applicant. He noted staff did not include a recommendation in the packet and was seeking commission feedback on whether the event aligns with Scottsdale’s brand and tourism objectives.

During public comment and the commission discussion, commissioners asked about expected hotel room nights, marketing plans and the event format. Rogers said organizers estimated at least 200 hotel room nights for fight week and described influencer and partnership plans, including relationships with local hotels and streamed promotional content. He also said Rumble would host the free live stream and that Vice TV distribution was secured to reach cable households.

A commissioner moved to approve the requested $30,000 amount with a condition that UFL track hotel usage and inbound revenues for reporting back to the commission; another commissioner seconded. The recorded voice vote in the meeting was collected as “Aye” from commissioners present and the motion carried. Staff noted the match requirement remains in effect and that final contract terms and monitoring will follow normal procedures.

Commissioners also used the agenda discussion to review potential program changes staff flagged for future evaluation: the consecutive-day requirement for event development funding, a list of event types currently ineligible for certain grants (including expos and some sporting events), the question of whether influencer costs should be eligible, and whether to remove seasonality criteria. Staff said these items will be refined and returned in a red-line version for commission review before any recommendation to city council.","mediaType","Video","parentTitle","Tourism Development Commission - March 18, 2025","oneSentenceSummary","The commission approved a $30,000 matching-event advertising fund award for United Fight League’s UFL 6 at WestWorld after a public presentation and commission questions; staff stressed a dollar-for-dollar match and commissioners requested tracking of hotel stays and inbound revenues.","taxTitle","Scottsdale, Maricopa County, Arizona","taxId",2563,"location","headline","","shortSummary",{"_33":76,"_35":36,"_37":38,"_39":77,"_41":78,"_43":79,"_45":80,"_47":81,"_49":82,"_51":83,"_53":84,"_55":56,"_57":58,"_59":85,"_61":62,"_63":64,"_65":86,"_67":68,"_69":70,"_71":68,"_72":73,"_74":73},6121697,"Scottsdale tourism staff report steady attendance for ScottsDazzle, 30,000 attend Western Week",499,0,499000,"/Search/View?dp=1&key=2700234-f03f283de563f82a824857466685f4a2&start=0&end=499","https://assets.pipeline.soar.com/2700234-f03f283de563f82a824857466685f4a2/thumbnail_0.jpg","/articles/6121697/Scottsdale/Maricopa-County/Arizona/Scottsdale-tourism-staff-report-steady-attendance-for-ScottsDazzle-30000-attend-Western-Week","https://secure.pipeline.soar.com/6121697-c788e8d7ef90dc4202b73805d5d6c5d5/orig.mp4?Expires=1771154715&Signature=b-t2I0EiVL8~RqTpaYgnloEaDbUlOtAEyDIqWDgUGgoikQXW3AY1NZBBQy-UcWifmD3WAgGdckQPA8EepffwQUKtC1WEkhnq31z5VeN-sOPPhUXdIFlUwClZSnUH6lXCpPX5dfaR7KPU0nso4T4KeK~3T81ANJAH-Me3jFq5WPBzA21kOm~tCpUF75H3Xo-Afbptu8VGZuZ8OWSmvu~u9NwMWYKyoV91TTy4wGMTxz~QlS1HXOWTP6bvWTEeWgZIwUHosEZ9TuIH0fauWFDRQahbEMFP5T1oAErqDrl9canmjima0G7618UP-u3SaLQMxQbevJLwHruH3rl~F2VT4g__&Key-Pair-Id=KUT5TJCACFTXG","Angelica, a Tourism and Events staff member for the City of Scottsdale, summarized this winter's ScottsDazzle and Western Week programs during the commission meeting, saying the city partnered with restaurants, galleries and nonprofits to stage the events and that attendance figures were similar to previous years.

The presentation said about 4,000 people attended the sing-along and tree-lighting event and about 10,000 people attended across the three weeks of ScottsDazzle stroll events. Smaller, ticketed or intimate events reported attendance of roughly 20 to 60 guests. The presentation also listed 221 entries to a ScottsDazzle social media sweepstakes and about 300 photos taken with Santa at the farmers market.

The tourism staff described multiple partnerships with local businesses and organizations, including the Scottsdale Gallery Association, Barrio Queen, The Mission, Riot Hospitality, the Old Town farmers market, Hotel Valley Ho, Chabad of South Scottsdale, the Valley of the Sun Jewish Community Center and Experience Scottsdale. Staff said they expanded Hanukkah programming this year and purchased a nine-foot menorah that the city can use for future events. Angelica said ScottsDazzle is now in its ninth year and preparation for the tenth year will begin over the summer.

Western Week, held Jan. 25–Feb. 2, 2025, was presented as the city’s kickoff to the event season. Tourism staff reported roughly 30,000 attendances over the week and listed signature features including the Gold Palette Art Walk, Pony Express (which this year included first-time female riders and a mayoral appearance), the Arizona Indian Festival and the Parada del Sol and Trails Festival. The presentation noted expanded programming such as a Marshall Way Bridge art activation in partnership with Scottsdale Artist School and additional family-friendly activations at the Rodeo Museum and the Old Town farmers market.

Staff described the marketing campaign for both programs as an integrated local campaign targeted primarily within a 20-mile radius of Scottsdale, supplemented by Experience Scottsdale’s national and international promotion. Materials cited included billboards, print ads, social media, brochures placed in libraries and community centers, and digital advertising. Angelica said the division coordinates with other city departments — including Police, Economic Development, City Services, Parks and Recreation and Library — and with private-sector partners to stage the events.

Commissioners asked when the Old Town events website would go live; Angelica said testing would begin shortly and estimated a six- to eight-week timeline. Commissioners also praised the scope of collaboration and encouraged continued outreach to local merchants.

The presentation closed with staff reminding commissioners that planning for the 10th ScottsDazzle begins in the summer and inviting feedback.

Although staff provided headline attendance counts and partner lists, they did not provide a complete, event-by-event breakdown of economic impacts such as exact hotel room nights, tax revenues or a per-event budget in the meeting presentation.","City tourism staff told the Scottsdale Tourism & Events Commission that ScottsDazzle and Western Week drew thousands, highlighted partnerships with local businesses and nonprofits, and reported plans to expand holiday and cultural programming.","actionData","errors"]

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Scottsdale commission approves $30,000 matching grant for United Fight League event at WestWorld

Scottsdale tourism staff report steady attendance for ScottsDazzle, 30,000 attend Western Week